Engagement Labs Corporate Update

Published by Engagement Labs on April 4, 2016

Engagement Labs Pre-Releases Unaudited Results for Q4 2015 With 35% Increase in Revenue Over Q3 2015

Company has Secured Multiple Client Wins Across Several Industries

TORONTO, Ontario – April 4, 2016 – Technology and data company Engagement Labs (TSXV:EL) announces the following corporate updates: pre-release of Q4 2015 unaudited results vs. guidance, and a summary of recent client wins across several industries and geographies.

Engagement Labs provided the following guidance on its company investor update call on December 2, 2015 with respect to Q4 financial results:

  • Deliver an increase of 35%+ in revenue over Q3 ’15
  • Deliver an increase in gross profit margin from 40.7% in Q3 ’15
  • Reduce Q4 2015 Adjusted EBITDA(1) loss to approximately $500K from $971k in Q3 ’15

The Company is pleased to report that based on its preliminary unaudited results (expected to be finalized in late April and press released following Board approval on April 26, 2016), the company expects to report revenue of approximately $2.37 million for Q4 and an Adjusted EBITDA(1) loss of approximately $0.535 million.

On the new business front, Engagement Labs has experienced over the past several months meaningful momentum with respect to new customer wins in multiple industries and in a wide range of geographies. Recent examples include:

Leading Global Media Agency

Engagement Labs has secured a global media agency as a client to use our TalkTrack® product to assist it in providing data-centric recommendations to its clients by ensuring they are measuring successful advertising campaigns in the US.

Leading Car Rental Company

US multi-billion dollar car rental company gives Engagement Labs a mandate to deliver unique data and analysis that will help them to enhance their rental conversion success ratio. Engagement Labs tools afford the customer with a bird’s eye view of how to optimally connect their current and prospective customers with a data centric value proposition to increase their car rental revenues in a highly competitive deal centric industry.

Leading Sports Broadcaster

This leading US broadcaster is eager to demonstrate to its advertisers that its audience is amplifying brand messages into offline conversations thereby delivering enhanced value to these brands. Engagement Labs is delivering an innovative measurement solution regarding advertiser performance that is tracking, measuring and evaluating the amplification impact of advertising campaigns of key sponsors over the course of a major sporting event, as measured by the offline and online conversations that the ads drive.

Major Global Retailer

This multi-billion retailer has engaged Engagement Labs to deliver ongoing tracking about the totality of word of mouth conversations happening both online and offline in the retail sector in the US. Analysis will focus on the conversational volume, quality (positive or negative) and the dynamics that drive word of mouth conversation about the company and the retail industry as a whole.

“It is an exciting time at Engagement Labs. What we are most pleased about is the quality of clients that are electing to work with our tools and solutions to optimize their social media and word-of-mouth marketing initiatives. We are particularly focused on the pending launch of our new product set — Total Social — in Q2. Total Social provides Brands tools for both online social media measurement and word-of-mouth offline social media measurement using our proprietary technology solutions eValueTM and TalkTrack, respectively”, said Bryan Segal, CEO at Engagement Labs.

Engagement Labs also announces that it has agreed to a shares for debt settlement transaction with one of its service providers Maestro Management, LLC pursuant to which Engagement Labs will issue 82,428 common shares to settle an outstanding debt in the amount of $41,214. 

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. 

(1) Adjusted EBITDA doesn’t include expenses related to the acquisition of Keller Fay Group, expenses related to the disposal of a subsidiary in France, Board compensation paid in stock, and change in fair value of intangible assets.

About Engagement Labs

Engagement Labs offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.

eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, London.

To learn more visit www.engagementlabs.com / www.kellerfay.com.

For media inquiries please contact:

Bryan Segal
Engagement Labs- CEO
647-776-4100 ext. 204
bryan.segal@engagementlabs.com