Engagement Labs Builds Enhanced Targeting and Segmentation Support for 14 New Languages Within the eValue Global Social Media Marketing Analytics Tool
eValue Analytics Adds an Additional 13,000 Handpicked and Verified Brands to Benchmark, Growing the Global Benchmark to Over 100,000 Brands
Engagement Labs Hires Christine Balubayan, Experienced New York Sales Lead
TORONTO, ON– Jun 4, 2015 – With the focus on servicing a growing global client base, technology and data company Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, announced multiple enhancements to the eValue Analytics social media marketing tool.
“Our most recent product enhancements support global users by adding a unique regional targeting capability that allows brands to isolate and evaluate social media marketing performance based on language,” said Bryan Segal, CEO of Engagement Labs. “The addition of 14 languages to the eValue Analytics tool expands our data targeting support to 17 languages. As a tool for global brands, we now have the capability to segment and target for local marketers while providing aggregated global reporting.” As of today eValue Analytics is available in the following languages:
- English (US)
- English (UK)
- French (Canada)
- French (France)
- Spanish (Spain)
- Simplified Chinese (China)
- Portuguese (Portugal)
- Portuguese (Brazil)
“As a company we are continually expanding our brand benchmark and today announce the addition of over 13,000 new properties to our system across Instagram, Facebook, Twitter and YouTube. Our focus is on the quality and depth of our data scoring, and to achieve that integrity all brands in our system are handpicked and manually verified,” says Segal. The eValue global brand benchmark is now comprised of over 100,000 brands.
“To continue our growth into the global market we have added a New York sales office, hiring Christine Balubayan as National Sales Director. Balubayan has an impressive 12 year track record of software sales experience in the US market, most recently building the US market for a social media platform startup company. Her diverse background and experience in the New York market will be a perfect complement to the partnership we have with Jon Bond’s team at Tomorro\\\,” Said Segal. “This comes as we increase our sales focus through existing channels in Europe, Canada, and Latin America,” continued Segal.
About Engagement Labs
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 100,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSX VENTURE: EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com /www.evaluesuite.com
For more information, contact: