Engagement Labs Amps up Audience Intelligence Data through Partnership with Macromeasures
Expands client offering by delivering deeper audience insights for building social media strategies and further meets the needs of today’s marketers
TORONTO, Ontario – July 2, 2015 – Technology and data company, Engagement Labs (TSX V.EL), creator of the eValue™ score, today announces a partnership with audience intelligence data company Macromeasures to provide even greater consumer insights to partner brands.
Macromeasures offers intelligent social data, analytics and insights that provide a deeper understanding of the different personas within a brand's audience and consumer base.
Through this partnership, Engagement Labs will now be able to deliver a more in depth analysis of data and insights for clients, including:
- The ability to segment their social audience into personas and demographics
- The opportunity to gain insights to help guide content messaging to each of a marketer’s different personas
- A data tool to help build strategies around paid, organic and content personalization activities
“At Engagement Labs, our focus is making the eValue score the global industry standard for social media performance measurement. Partnering with Macromeasures will allow us to add another layer of Audience Intelligence to provide further value to the brands we work with. This partnership will continue to enrich the data suite that we can deliver to help marketers drive greater ROI and effectiveness of their social media marketing activities,” said Bryan Segal, CEO of Engagement Labs.
"Macromeasures is delighted to partner with Engagement Labs and join them on their journey of making eValue the industry standard for brands measuring their presence on social media. As brands and marketers have amassed massive social audiences and customer bases, they need solutions that allow them to analyze their audience beyond more than just a single, homogenous set of followers. Partnering with Engagement Labs is the perfect opportunity to bring our deep Audience Intelligence to their industry leading social media analytics platform and fulfill the needs of marketers everywhere in identifying different buyer personas that exist in their audience, while arming them with the insights they need to deliver more personalized messaging and drive success on social media," said Vasu Nadella, CEO at Macromeasures Inc.
About Engagement Labs
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com
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