Engagement Labs’ Accelerates Online Content Performance through New eShare Product
Engagement Labs uses amplification product to help companies dive deeper into the social web, increasing engagement of online content in thousands of social communities
TORONTO, ON. – June 16, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today announces eShare, a new product to help brands amplify their social media content organically.
eShare, part of the eValue Suite product set, accelerates word-of-mouth conversations with consumers, similar to earned social media but can be bought and measured like paid media. Using an audience prediction model to reach communities of interest, both niche and en masse, eShare allows collaboration, co-creation and customized organic networks to work together in a way that is planned, measured and purchased exactly like paid social content.
“We have heard from the market that there is tremendous value in the data our eValue Analytics tool provides brands, so we are constantly looking for ways to help these brands expand their reach and improve their social media scoring,” said Bryan Segal, CEO of Engagement Labs. “eShare is the solution to improve social scoring by amplifying content in a way that looks organic but performs and can be measured like paid content. eShare helps brands penetrate markets in meaningful ways and reach new audiences.”
In November 2014, Cineplex – one of Canada's leading entertainment companies which operates one of the most modern and fully digitized motion picture theatre circuits in the world – launched a holiday program to drive highly engaged consumers to the online Cineplex Store. Engagement Labs activated a Scene Point promotion, image sharing and a targeted eShare program, which drove more than 13,000 highly engaged consumers to the Cineplex Store, generating an additional 32,000 measured engagements, with a downstream social reach of more than 1.3 million which resulted in hundreds of earned media posts.
“The strategic focus of the program was to activate fans and drive advocacy with movie-lovers of all ages in communities where we can’t typically purchase media. The performance metrics themselves prove how effective the eShare program was for driving engagement of branded content - without traditional paid media – it happened through organically shared content and amplification,” said Galia Almagor, Senior Manager, Digital Marketing for Cineplex.
More and more consumers are becoming aware and wary of sponsored or paid social content. By using eShare to accelerate consumer engagement and sharing, marketers can expand the reach of their content to communities of interest. To engage these niche markets it is important to have a deep understanding of how and where a brand’s target audiences gather online. The eShare program supports social media marketers in growing their audience by determining where these audiences are using social media, and then seeding and amplifying sharable brand content for audiences to engage with.
About Engagement Labs
Engagement Labs’ eValue™ Score is the global benchmark for social media scoring. eValue Analytics Pro, an enterprise-grade social media analytics platform, scores brands between 0-100. eValue measures brands’ social media and digital marketing efforts. It’s composed of a series of metrics and key performance indicators (KPIs), including Engagement, Responsiveness and Impact, which is benchmarked against 75,000+ handpicked and verified brands.
The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
Engagement Labs (TSX V.EL) offers intelligent social data, analytics and insights for organizations that are actively engaging on social networks. Offered as a SaaS or through an API, the eValue™ analytics platform allows brands to measure and maximize the effectiveness of their social media marketing campaigns, as well as measure that of their competitors across major social networks Facebook, Twitter, YouTube and Instagram. Engagement Labs maintains offices in Montreal, Toronto, Paris and New York. www.engagementlabs.com / www.evaluesuite.com
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