Press

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Consumer Releases

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  • New Data Shows Offline, Word of Mouth is Key to Dominating the Consumer Conversation in an Industry


    February 28, 2017

    American Express, BMW, Dove and Gatorade Among the “Category Crushers,” According to a New Engagement Labs Report on the Leaders in Social Influence NEW YORK, NY (February 28, 2017) – Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, […]


  • Engagement Labs Hires Marketing Analytics Veteran Rick Larkin to Lead Predictive Analytics


    February 7, 2017

    Company creates new role for Vice President of Analytics to help fuel success of TotalSocial™ Montreal, QC, (February 7, 2017) — Engagement Labs Inc. (TSX VENTURE:EL), the world’s first TotalSocial™ company offering intelligent data, analytics and insights for marketers, announced that it has hired its first-ever Vice President of Analytics, Rick Larkin, who will lead […]


  • What do Palmolive, Corona, RCA and PayPal have in Common? They are All “Social Misfits” According to a New Report from Engagement Labs


    December 8, 2016

    New TotalSocial™ Analysis Profiles Brands that have the Biggest Mismatch Between their Online and Offline Consumer Conversation Performance NEW YORK, NY (December 8, 2016) – According to a new analysis of social media and word of mouth performance of more than 500 U.S. consumer brands by Engagement Labs, Palmolive, Corona, RCA and PayPal are the […]


  • Diet Soft Drink Brands Lose Conversational Fizz as Consumers Bubble Over with Talk About Regular Sodas


    October 5, 2016

    Engagement Labs Releases TotalSocial™ Scores in Soft Drinks Category, finding Coca-Cola Enjoys Strong Brand Conversations Among Consumers while Diet Pepsi Falls Behind NEW YORK, NY (October 5, 2016) – The passion people used to have for diet soda seems to have gone flat. But, consumers are positively bubbling over to talk about their love of […]


  • Keller Fay Launches First Comprehensive, Social Conversation Tracking System for Television


    September 7, 2016

    “TotalSocial™ for TV” is First to Measure All Conversations About New and Returning Shows, Offline Word of Mouth Plus Social Media  CBS Selects TotalSocial™ for TV New Brunswick, NJ – September 7, 2016 – Just in time for the fall premiere of the 2016-17 television season, Keller Fay Group, an Engagement Labs company, is launching […]


  • Allstate and GEICO Earn Top TotalSocial™ Ranking for Insurance Brands


    August 30, 2016

    Engagement Labs Ranks the Most Social Insurance Brands in the U.S. Based on Online and Offline Conversation TORONTO, ON – August 30, 2016 – Technology and data company Engagement Labs, creator of TotalSocialTM, the world’s first tool to combine in-depth social listening data with comprehensive offline conversation measurement, today released the TotalSocial rankings of the […]


  • Athleisure Brands Adidas, Nike, Reebok and Under Armour Race to the Top of TotalSocial™ Rankings


    August 18, 2016

    Engagement Labs Ranks the Most Social Apparel Brands in the U.S. Based on Online and Offline Conversation TORONTO, ON – August 18, 2016 – Technology and data company Engagement Labs, creator of TotalSocialTM, the world’s first tool to combine in-depth social listening data with comprehensive offline conversation measurement, today released the TotalSocial rankings of the […]


  • Engagement Labs Launches New TotalSocial™ Measurement Solution in the UK


    August 9, 2016

    Innovative Measurement Solution to Measure the Totality of All Brand Conversations Adidas, Boots and Netflix Rank Among the Top TotalSocial Brands in the UK LONDON, UK – August 9, 2016 – Consumer conversation — both in-person and online — is a proven driver of sales. In fact, word-of-mouth conversation is responsible for a huge amount […]


  • Engagement Labs Launches New TotalSocial™ Measurement Solution


    Providing First Ever Integrated Metrics of Online + Offline Brand Conversations ESPN, Amazon and Nordstrom Rank Among the Top TotalSocial Brands in the U.S. TORONTO, ON – August 9, 2016 – Consumer conversation is a proven driver of sales. In fact, word of mouth conversation is responsible for $6 trillion in annual consumer spending and […]


  • Conservation Group Connects City Dwellers to Nature with New Marketing Campaign by Engagement Labs


    June 14, 2016

    Toronto ON – June 14 2016 – CPAWS Wildlands League through its collaboration with Toronto-based data and technology company Engagement Labs (TSXV:EL) is delivering new and creative advertising materials to raise awareness of its third annual Paddle the Rouge. The June 18 event is a family friendly fundraising event designed to connect urbanites to nature […]