Thomas Cook takes the prize as the most talked-about travel brand in the UK, thanks to huge word of mouth volumes. Social influence is driven by WOM and social.
The NFL TV’s ratings weren’t the only data alarmingly down this season for the sports league; its word-of-mouth content among fans was, too. Interest in the league, as measured by word-of-mouth company Engagement Labs, sank a big 26% since last season — to 294 million impressions from 396 million the season before. Engagement Labs word-of-mouth […]
The online retailer is stealing Apple’s share of consumer conversations, write researchers at Engagement Labs. Amazon is pressing the pace and closing fast on digital rival Apple in the horse race to dominate consumer conversations. While Apple still leads among the so-called “Four Horseman” brands of the digital age–Amazon, Apple, Facebook and Google–Amazon has the […]
October 29, 2015 by Justin Lafferty, SocialTimes, Adweek Getty Images Hundreds of thousands of people were chatting about #GOPDebate Wednesday night, as Republican candidates for the 2016 election went head-to-head on CNBC. Much of the chatter happened on social media, where GIFs, reactions and analysis flew fast. But which candidates were most effective or most talked about […]
October 21, 2015 by Katie Little, CNBC Getty Images Fast food giving people something to talk about When it comes to buzz, food reigns supreme. “Out of everything we cover, food and dining are the most talked-about things—even more than media and entertainment,” said Ed Keller, president at Engagement Labs and CEO of The Keller […]
Complex, SLAM, Sports Illustrated, Cosmopolitan and Us Weekly Rank as Top Lifestyle Magazines on Facebook, Twitter and Instagram TORONTO, ON. – July 22, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™ and the eValue™ score, today released the rankings of the top men’s and women’s lifestyle magazines on Facebook, Twitter […]
TORONTO, ONTARIO – May 12, 2015 – Technology and data company Engagement Labs (TSX VENTURE:EL), creator of the eValue™ scoring tool, today announces a major update to their social media scoring tool.
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