NEW YORK: Social conversations and word-of-mouth, both online and offline, have a measurable business impact and are a major driver of consumer sales, a new study has revealed. According to Engagement Labs, a firm that analyses conversation data, online and offline conversations drive an estimated 19% of brand sales, which equates to between $7 trillion […]
Quaker Oats, Oreo and Perdue Chicken logged significant gains in positive consumer conversations in recent months, while Heinz, Pillsbury, Nestle, Kellogg’s and Hershey’s have seen their performance slide. That’s according to rankings for the six months ended in July from Engagement Labs’s TotalSocial data, which continuously measures the quantity and quality of brands’ social media […]
Thomas Cook takes the prize as the most talked-about travel brand in the UK, thanks to huge word of mouth volumes. Social influence is driven by WOM and social.
Heineken is king among alcoholic beverage brands when it comes to its social media and offline or word-of-mouth (WOM) impact, according to a new ranking from Engagement Labs. The ranking is based on the company’s proprietary TotalSocial data, derived from continuous tracking and measurement of the key online and offline drivers of conversations about brands. […]
Despite the hype, conversations about retail and apparel brands still mostly happen offline, in face-to-face conversations, as opposed to online conversations taking place via social media, according to Engagement Labs. The word-of-mouth (WOM) marketing researcher also notes that offline conversations drive two or three times as many sales as online, according to studies. Unfortunately, it’s […]
Receives Gold and Silver WOMMY Awards in the Research Category Montreal, QC, (April 27, 2017) — The Word of Mouth Marketing Association (WOMMA) announced today that Engagement Labs Inc. (TSX VENTURE:EL) has received top honors for its prestigious “WOMMY” Award in the research category. The recognition is for two of the company’s research reports developed […]
American Express, BMW, Dove and Gatorade Among the “Category Crushers,” According to a New Engagement Labs Report on the Leaders in Social Influence NEW YORK, NY (February 28, 2017) – Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, […]
Steve Thomson of Engagement Labs shares his insights into the nature and inherent value of word-of-mouth (WOM) and its effective implementation in marketing communications. Read the entire article here. For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com About TotalSocialTM Want a […]
Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation. The rankings had many in the retail industry buzzing, but […]
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