It’s our 15th Anniversary. Making it 15 years as a business is a pretty good excuse to celebrate and recognize a few of our advocates who are innovators and acclaimed marketing leaders. We are hoping that this year’s anniversary can be a great opportunity to look back – as we also look forward – and inspire […]
Word of mouth about retail and apparel is on the rise as the nation heads into the all-important holiday shopping season – Americans are engaging in 4% more offline WOM conversations about brands in this category over the past 8 weeks versus the same time a year earlier. Further, buzz about children’s products is up 7%, more […]
A Tale of Two Retail Landscapes, as Pandemic Era Drives Big Offline Conversation Gains for Large Retailers of Necessities and Youth-Oriented eCommerce Sites, as Department and Specialty Stores Suffer It looks like the pandemic is producing a retail industry apocalypse with the bankruptcy and/or retrenchment of venerable retail brands from Brooks Brothers to Lord & […]
by Ed Keller, Columnist The COVID-19 pandemic may have cleared out offices, public transit, bars, restaurants, and social gatherings, but Americans have continued to enjoy their gift for gab when it comes to talking about and recommending brands. Compared to a year ago, consumer talk is up by double digits in social media. Yet despite […]
Biggest Winners are Netflix, Amazon, CNN; MLB Stumbles Amid Rising Demand for Live Sports Conversations are not just buzz. They are predictive of consumer purchases; they also reveal changes in consumer lifestyles and interests. As consumers have settled into their new pandemic era routines, between mid-April and mid-July, no category has grown more than media and […]
Cited and published on July 1, 2020 in MediaPost “Americans Talking About Racial Justice, COVID-19 Also Talk About Brands’ Engagement With Issues” At a time of enormous societal change, many marketers are turning their attention towards responding to the Racial Justice and Black Lives Matter (BLM) movement. Many do so out of a recognition that they […]
The streaming media business is expanding with the arrivals of HBO Max later this month and Peacock in July. Disney+ may well get another jolt of energy with its announcement that it will air the musical Hamilton starting on July 3. Their timing appears to be fantastic. Due to the shift toward streaming media during […]
In this weekly update, we see important shifts in the UK’s consumer conversation, which are often a predictor of future behavioural shifts. There is less focus on hot topics/issues as well as a shift in people’s most impactful conversation of the day. That is coupled with important changes in the emotions associated with that conversation. This […]
Conversations About NBA Are Up the Most—Also, NFL, MLS, MLB, and Video Games “Absence makes the heart grow fonder” is a saying that goes back several centuries. Amid today’s historic pandemic, absence is promoting not only fondness but also the gift of gab among sports fans. The pandemic is forcing Americans onto the couch in […]
Retail analysis reveals declining sentiment about Walmart, increasing praise for Target and Home Depot Sentiment gains tied to advertising, demonstrating importance of marketing comms during difficult times Walmart has dominated the American brand conversation for a long time, talked about more often than any other brand in America. But since statewide shutdowns to mitigate the […]
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