TVB Releases Two New Media Usage Studies

By RBR-TVBR – May 4, 2022
TVB, the television advertising sales advocacy organization, has released two new media research studies chock full of insight on media’s impact on consumers, and what this means for marketers seeking to connect with them in the best way. The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word of mouth marketing, while the 2022 Political Media Usage Studies look at media usage across linear and digital platforms in 2022 politically competitive states. Among the key findings for TVB 2022 American Conversation Study:
  • Media affects conversations; TV is the key to sparking and supporting American conversations about news of the day, local/regional news, and politics.
  • Television affects 56% of political conversations, which is significantly more than online content, social media, print, and radio.
  • Local broadcast TV news is the primary source of news. Respondents found it to be the most shareworthy, believable, and trustworthy news source.
  • If limited to only 5 channel choices, respondents picked broadcast TV as their top 4.
  • Respondents found social media to be the least believable and least trustworthy news source and also perceive “fake news” to be most prevalent on it.
  • Consumer opinion leaders in 13 key product categories often bring up stories they heard on their local broadcast TV station in daily conversations and find it to be the most trustworthy platform.
  • 49% of respondents are talking about politics daily. That has grown 44% since 2015 (34%).
  • 62% of respondents said they are very likely to vote in the upcoming November 2022 mid-term elections.
  • About half of survey respondents said the economy was the #1 issue that would get them to vote in the mid-term elections.
    Read the full Radio and Television Business Report (RBR+TVBR) article, here.
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3 Tips to Step Up Your Influencer Marketing by Unlocking Everyday and Micro Influencers

When you search for “influencer marketing,” Google easily shows about 210,000,000 results in 0.55 seconds. Culling through what are the most effective strategies, forecasts and key trends that will dominate, the current state of influencer marketing, the most impactful KPIs and metrics, and distinguish which strategies you should execute to ensure they achieve success can be overwhelming and intimidating. According to Insider Intelligence’s forecast, US influencer marketing spending will reach $4.14 billion in 2022. At Engagement Labs we have long believed in the power of everyday influencers to drive business results. Everyday influencers – by which we mean the 1 in 10 consumers who are sought out for their advice and whose recommendations are heeded – have 131 brand-related conversations every week versus the national average of 73. Further, they regularly seek out information, including that put out by brands, that helps them keep up with what’s new and worth talking about. By reaching these influencers, marketers enjoy almost twice the word-of-mouth reach than average consumers provide, and the impact of their recommendations is four times as great due to their credibility and perceived expertise. 019-12 EL08 INFLUENCER BLOG AFTER SETH v3-01Leading academics have evaluated a variety of influencer marketing methods and settled on everyday influencers as highly valuable. Focusing on the impact of influencers on new production introductions, they find the power of influencers comes in two forms: 1) by expanding the market reached by a new product and 2) by accelerating the pace of product adoption, which confers major competitive advantages over rival products.  

Managing Your Influencer Strategy with #HASHOFF

Our sister company #HASHOFF has a front row seat to the changing influencer marketing ecosystem. #HASHOFF helps brands and agencies source content creators through their owned search platform to identify and activate the right creators to share brand messages organically and across your omni-channel marketing strategy – and measure the results. Influencers present a unique opportunity for brands to be first to the party and get credit for helping beloved creators monetize their passions. Far from fearing being seen as “sell-outs,” creators are eager to work with brands that authentically reflect their personalities, affinities, and lifestyles in transparent ways. For them, sharing on behalf of brands is an extension of their lifestyles, and something they are glad to promote. By utilizing these highly authentic voices within target demographics, #HASHOFF enables brands to develop content strategies quickly, effectively and efficiently to be utilized within the confines of social and for omni-channel distribution applications – content ownership, website creative, marketing materials, programmatic display ads, connected TV, OTT, and digital out of home. According to Adweek, “Micro-influencers have built loyal and dedicated communities of followers without the help of teams of marketing professionals, and their followers respect them for it.” In order for brand managers and agents to benefit from the organic, authentic and independent content that comes naturally with influencers, the use of technology democratizes the influencer market, acting as a fair and informed “agent” for all sides. This suggests brands cannot expect the same people who advocate the brand online to do so offline – and vice versa. How can brands best activate influencers online and offline, everyday and micro?  

3 Ways to Drive Conversations About Your Brand

number1Measure consumer conversations about your brand

Before developing your next campaign strategy, be sure you understand the big picture. Be sure to measure consumer conversations to learn which influencers are talking about your brand and what they’re saying – both on social media and in real life. Doing so will enable you to focus on the channels that provide the greatest ROI.

number2Evaluate the competition

Measure what consumers are saying about competing brands. This will help you understand competitors’ strategies and their strengths and weaknesses. It will also reveal areas of opportunities and help you sharpen your messages and positioning.

number3Create a holistic marketing strategy

Strategies that work well in social media aren’t likely to have the same effect on offline everyday influencers. By truly understanding the dynamics of your brand conversations, you can create separate and distinct marketing strategies that optimize consumer conversations both online and off.   With the right marketing mix, brands can unleash the full power of consumer influencers. Social media and influencer marketing is a tremendous opportunity for brands to reach vast audiences, and that everyday and micro-influencers both drive sales that brands can’t afford to ignore. By enlisting strategy incorporating both #HASHOFF and Engagement Labs elements, brands are able to improve content performance while reducing overall costs with the ability to track the efficacy in both online and offline contexts.

These Brands Got the Most Love in Word-of-Mouth Conversations in 2021

MarketingCharts 2020’s most loved brands in online and offline conversations each dropped down a spot last year, replaced by American Family and Carter’s, respectively. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In examining more than 650 US consumer brands across various industry sectors and categories, the rankings of the most loved brands are “based on net positive conversations happening online (via social media) and offline (via face-to-face conversations as well as phone, emailing, texting, IM’ing, video chat – in other words, via any channel other than posting on social media)” from Engagement Labs’ proprietary TotalSocial® data. Carter’s climbed a spot to become the brand with the largest gap between positive and negative offline conversations in 2021, solidifying its ascent after having jumped 13 spots the year prior. Carter’s replaced 2020’s leader, Trader Joe’s, which dropped to second. That brand was recently named the “most relevant” among grocery and drug stores. The list of most loved brands offline was otherwise dominated by beauty and personal care brands, featuring Dawn at #3, Dove Men+Care at #5, Dove at #6, Gillette at #8, and Nivea at #10. The biggest gainer was Gillette, up 68 spots, with joint #8 Kirkland also enjoying an impressive ascent (+22) up the rankings.   Read the full MarketingCharts article, here.
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About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?  

Beauty And Personal Care Lead Most Loved Brands Rankings

BeautyMatter     KELLY KOVACK, MARCH 11, 2022 | MARKETING TREND   … “This year’s TotalSocial Most Loved Brands exhibit the vital consumer emotional connection with brands and demonstrates how the brand marketers have built and found opportunities even during the past two years of pandemic,” said Steven Brown, President of Engagement Labs. “Brand love has been a major part of our work with Fortune 500 brands and continues to be a focus in 2022.” Gillette’s improvement in offline brand love grew more last year than any other top 10 brand. Gillette has not been shy about weighing in on real-world conversations about social issues, with ads tackling topics such as toxic masculinity demonstrating that when it comes to offline, its positive word of mouth rises above the competition and resonates to consumers. Last year’s net sentiment of consumer conversations is positive for everyday categories such as beauty and personal care, children’s products, food, and home. The importance of positive sentiment prevails as the “Great Resignation” ensues and more people adjust to a hybrid lifestyle, preferring to stay at home to work remotely. Beauty Highlights:
  • The beauty and personal care category stood out for high net sentiment offline and online, winning a total of eight spots for positive conversations.
  • Dove Men+Care, Dove, Gillette, and Nivea made the list for offline conversations.
  • Lush, Mary Kay, Clean & Clear, and Clinique garnered top spots for online conversations.
  • Gillette’s improvement in offline brand love grew more last year than any other top 10 brand: +68 in rank change.
  Read the full BeautyMatter article, here.
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For more information on TotalSocial®  or to request a demo, visit www.engagementlabs.com For sales contact us at:sales@engagementlabs.com For media inquires contact us at:media@engagementlabs.com
About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?  

Consumers reveal their most loved brands, based on both online and offline sentiment

Bulldog Reporter     by Richard Carufel | Mar 11, 2022 | Public Relations   Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics. Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, moved down to the second top spot of the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories. Meantime, Great Value, a Walmart brand, and American Family Insurance also switched places for the top positions for the most loved brands in online talk. “This year’s TotalSocial Most Loved Brands exhibit the vital consumer emotional connection with brands and demonstrates how the brand marketers have built and found opportunities even during the past two years of pandemic,” said Steven Brown, president of Engagement Labs, in a news release. “Brand love has been a major part of our work with Fortune 500 brands and continues to be a focus in 2022.” Costco’s Kirkland is the only brand to rank among brands both online and offline that shows the importance of marketing strategies that seek to activate both channels in driving business performance. Gillette’s improvement in offline brand love grew the most last year than any other top 10 brand. Gillette has not been shy of the weighing in real-world conversations in social issues with ads such as toxic masculinity that demonstrates that when it comes to offline, its positive word of mouth rise above and resonates with consumers. Last year’s net sentiment of consumer conversations is positive for everyday categories such as beauty and personal care, children’s products, food and home. The importance of positive sentiment prevails as the “Great Resignation” ensues and more people adjust to hybrid lifestyle and preferring to stay at home to work remotely.     Read the full Agility PR/Bulldog Reporter article, here.
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About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?  

Vanessa Lontoc

Vanessa Lontoc is the Vice President of Marketing and Sales Operations of Engagement Labs. Vanessa leads and uses her digital marketing, sales enablement, and execution skills to generate significant increases, productivity and marketing services operational effectiveness and desired business outcomes.

Vanessa is a self-starter, tech-savvy, creative, and entrepreneurial marketing executive with 20+ years of diverse experience and deep background in marketing, including evaluating and executing market strategy, performing market analysis, leading PR, media and events planning and promotion, etc.

Her career is comprised of various leadership roles and experiences in B2B and B2C in Fortune 500, growth stage startups to small and mid-cap companies across various industry verticals and sectors such as consumer electronics, SaaS platforms, and media. She is the first Asian-American Advisory Board member of the Frank J. Guarini School of Business at Saint Peter’s University. Vanessa served as a marketing, campaign management and operations contributor to Councilman At-Large Rolando Lavarro, Jr. – the first Asian-American council member of Jersey City.

Vanessa holds a Bachelor of Science degree from Saint Peter’s University, double majored in Computer Science (Management Information System concentration) and Communications with a minor in Business Law. She completed her MBA in Marketing Management and Finance in Pace University Lubin School of Business.

Vanessa is an active community advocate of grass roots projects in New Jersey and New York, especially in her hometown Jersey City. She’s a supporter of organizations that promote and develop leadership skills in youth and women, and empowerment of the AAPI and the underrepresented.

Beauty and Personal Care Brands Dominate in Engagement Labs’ Fifth Annual Ranking of America’s ‘Most Loved’ Brands

The most positive offline and online conversations with top rankers include Dove, Mary Kay, Clean and Clear and Clinique.

Beauty and personal care brands have dominated Engagement Labs’ fifth annual ranking of America’s most loved brands. The most positive offline and online conversations with top rankers include Dove, Mary Kay, Clean and Clear and Clinique.
The analysis ranks the most-loved brands based on net positive conversations happening online via social media and offline via face-to-face conversations as well as phone, emailing, texting, IM’ing, video chat— in other words, via any channel other than posting on social media—to determine its annual TotalSocial Brand Awards winners.
“This year’s TotalSocial Most Loved Brands exhibit the vital consumer emotional connection with brands and demonstrates how the brand marketers have built and found opportunities even during the past two years of pandemic,” said Steven Brown, president of Engagement Labs. “Brand love has been a major part of our work with Fortune 500 brands and continues to be a focus in 2022.”
The beauty and personal care category stood out for high net sentiment offline and online, winning a total of eight spots for positive conversations: Dove Men+Care, Dove, Gillette, and Nivea for offline conversation, while Lush, Mary Kay, Clean & Clear, and Clinique garnered top spots for online.
Gillette’s improvement in offline brand love grew the most last year than any other top 10 brand with a +68 in rank change. Gillette has not been shy of the weighing in real-world conversations in social issues with ads such as toxic masculinity, which demonstrates that when it comes to offline, its positive word-of-mouth rise above and resonates to consumers.
Read the full Happi Magazine article, here.
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For more information on TotalSocial®  or to request a demo, visit www.engagementlabs.com For sales contact us at:sales@engagementlabs.com For media inquires contact us at:media@engagementlabs.com
About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?  

Carter’s, American Family Insurance Deemed Most Positively Talked About Brands

MediaPost by Tanya Gazdik, March 6, 2022   Carter’s ranks first, while Trader Joe’s moved down to the second top spot of the list of brands most positively talked about in offline conversations, according to Engagement Labs. American Family Insurance and Great Value, a Walmart brand, also switched places for the top positions for the most loved brands in online talk in the fifth annual ranking of America’s “most loved” brands. The four brands finished ahead of more than 650 brands across all consumer categories. This year’s winners have in common the “vital consumer emotional connection,” says Steven Brown, president of Engagement Labs. Brand marketers have found opportunities to connect even during the past two years of pandemic, he adds.
Costco’s Kirkland is the only brand to rank among brands both online and offline that shows the importance of marketing strategies that seek to activate both channels in driving business performance, according to the study. Gillette’s improvement in offline brand love grew the most last year than any other top 10 brand. The brand has weighed in on real-world conversations in social issues, with ads like the one on toxic masculinity resulting in  positive word of mouth.
    Read the full MediaPost article, here.
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For more information on TotalSocial®  or to request a demo, visit www.engagementlabs.com For sales contact us at:sales@engagementlabs.com For media inquires contact us at:media@engagementlabs.com
About TotalSocial® Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand’s marketing strategies to develop effective campaigns to reach your audiences?  

Consumers Reveal Most Loved Brands – Beauty and Personal Care Brands Lead Rankings

Engagement Labs Releases New Study Ranking Brands with Greatest Sentiment

Carter’s and Trader Joe’s Lead Offline Sentiment, While American Family Insurance and Walmart’s Great Value Also Switched Top Positions for the Most Positive Brands Online

Costco’s Kirkland Brand Excels as the Only Brand Among Top Ten In Both Online and Offline Sentiment; Gillette with Most Notable Improvement in Brand Love

    NEW YORK, NY (March 3, 2022) – Engagement Labs released its fifth annual ranking of America’s “most loved” brands. Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, moved down to the second top spot of the list of brands most positively talked about in offline conversations, ahead of more than 650 brands across all consumer categories. Meantime, Great Value, a Walmart brand, and American Family Insurance also switched places for the top positions for the most loved brands in online talk. “This year’s TotalSocial Most Loved Brands exhibit the vital consumer emotional connection with brands and demonstrates how the brand marketers have built and found opportunities even during the past two years of pandemic,” said Steven Brown, president of Engagement Labs. “Brand love has been a major part of our work with Fortune 500 brands and continues to be a focus in 2022.” Costco’s Kirkland is the only brand to rank among brands both online and offline that shows the importance of marketing strategies that seek to activate both channels in driving business performance. Gillette’s improvement in offline brand love grew the most last year than any other top 10 brand. Gillette has not been shy of the weighing in real-world conversations in social issues with ads such as toxic masculinity that demonstrates that when it comes to offline, its positive word of mouth rise above and resonates to consumers. Last year’s net sentiment of consumer conversations is positive for everyday categories such as beauty and personal care, children’s products, food and home.  The importance of positive sentiment prevails as the “Great Resignation” ensues and more people adjust to hybrid lifestyle and preferring to stay at home to work remotely. This analysis ranks the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations as well as phone, emailing, texting, IM’ing, video chat – in other words, via any channel other than posting on social media) to determine its annual TotalSocial Brand Awards winners.

The Difference Between Offline and Online Conversations

Online and offline discussions are two entirely different conversations, generally unrelated to each other, as Engagement Labs articles have shown in the Journal of Advertising Research and the MIT Sloan Management Review. Both types of conversations have an impact that leads to sales, but they do so very differently, and they require different marketing strategies. According to Engagement Labs data and analytics 19 percent of all consumer purchases are driven by these kinds of consumer conversations. “The modified life and return to some normality during 2021 reflect the brands on our ‘most loved’ brands list and brand landscape of who’s earning the most positive recommendations from consumers,” said Brown. “The rise of Lush, Trip Advisor, Kenmore, Mary Kay and Express online, as well as Dawn, Gillette, and Kirkland in the offline space reveals what consumers engage and talk about with great sentiment for the past year.” “The goal of marketers is to be successful in achieving more positive conversations, both online and offline, to ultimately become “Conversation Commanders,” as we have labeled the most successful brands in both conversation arenas. To achieve this, marketers need to have two separate measurement and marketing strategies, to make sure these separate, but equally important conversations are maximized.” To learn more about Engagement Labs and how to increase your brand’s consumer conversations in real life and online, reach out at: totalsocial@engagementlabs.com.  

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  About Engagement Labs Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company’s TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients. To learn more visit www.engagementlabs.com / www.totalsocial.com.   About TotalSocial Brand Awards – Most Loved Brands The awards are based on the Company’s proprietary TotalSocial® data and analytics platform, which continuously measures the online and offline social metrics that are proven drivers of business performance. These metrics, including both online and offline conversations against the following major conversation dimensions: net sentiment (the difference in the percent positive conversations minus negative), brand sharing (the extent to which people are sharing or talking about a brand’s marketing or advertising), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand). The Most Loved Award is given to brands with the highest net sentiment scores online and offline in 2021.   For media inquiries please contact: Vanessa Lontoc, VP of Marketing Engagement Labs vanessa.lontoc@engagementlabs.com

DGTL Holdings Completes Acquisition of Engagement Labs

TORONTO, Ontario, March 2, 2022 – DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL Holdings”) and Engagement Labs Inc. (TSXV: EL) (“Engagement Labs”) are pleased to announce that DGTL has completed its previously announced acquisition of Engagement Labs by way of a plan of arrangement (the “Arrangement”).  

Transaction Details

  Pursuant to the terms of the Arrangement, holders of common shares of Engagement Labs (“Engagement Labs Shares”) received 0.1136 (the “Exchange Ratio”) of a common share of DGTL Holdings (each whole share, a “DGTL Holdings Share”) for each Engagement Labs Share held. In total, DGTL Holdings acquired    47,704,357 Engagement Labs Shares in exchange for 5,419,173 DGTL Holdings Shares, resulting in former Engagement Labs shareholders holding approximately 11.99% of the total number of issued and outstanding DGTL Holdings Shares. Therefore, immediately after closing, there are currently 45,242,266 DGTL Holdings Shares issued and outstanding, inclusive of the Advisor Shares (as defined below). In addition, options to purchase Engagement Labs Shares became exercisable for DGTL Holdings Shares, and, upon exercise, will entitle the holder thereof to receive a number of DGTL Holdings Shares equal to the number of Engagement Labs Shares multiplied by the Exchange Ratio at an exercise price per share equal to the original exercise price divided by the Exchange Ratio.   Immediately prior to the closing of the Arrangement, all directors and certain officers of Engagement Labs resigned, and Engagement Labs is now a wholly-owned subsidiary of DGTL Holdings. Engagement Labs’ current Chief Financial Officer, Gilbert Boyer, and Chief Revenue Officer, Steven Brown, will continue in their roles, which is expected to provide continuity to the combined entity by assisting with post-closing transition and integration matters.   It is anticipated that the Engagement Labs Shares will be de-listed from the TSX Venture Exchange (“TSXV”) as of the close of trading on March 4, 2022 and Engagement Labs intends to submit an application to the applicable securities regulators to cease being a reporting issuer and terminate its public reporting obligations.   On closing, DGTL holdings issued 280,000 DGTL Holdings Shares (the “Advisor Shares”) and 13,750 compensation warrants (each, a “Compensation Warrant”) to Oberon Securities, LLC,  which  assisted Engagement Labs as its Financial Advisor, and an additional 261,250 Compensation Warrants to Ed Keller. Each Compensation Warrant is exercisable at a price of $0.405 for the purchase of one (1) DGTL Holdings Share for a period of five years following the closing date of the Arrangement.   Pursuant to the letter of transmittal mailed to shareholders of Engagement Labs as part of the materials in connection with the special meeting of shareholders of Engagement Labs held on February 14, 2022, in order to receive the portion of the consideration to which they are entitled, registered holders of Engagement Labs Shares are required to deposit their share certificate(s) representing Engagement Labs Shares, together with a duly completed letter of transmittal, with Computershare Investor Services Inc. (“Computershare”), the depositary under the Arrangement. Shareholders whose Engagement Labs Shares are registered in the name of a broker, dealer, bank, trust company or other nominee must contact their nominee to deposit their Engagement Labs Shares.   Further information about the closing of the Arrangement is available on the SEDAR profile of DGTL Holdings on SEDAR at www.sedar.com.  

Subscription Receipt Financing

As previously announced, prior to the closing of the Arrangement, DGTL Holdings completed non-brokered private placement, resulting in the sale of an aggregate of 1,068 subscription receipts (the “Subscription Receipts”) for aggregate gross proceeds of $1,068,000 (the “Offering”). The proceeds from the Offering were placed into escrow on completion of the Offering, and, after deducting for finder’s fees of $49,000 and certain transaction fees and expenses, have now been released from escrow to DGTL Holdings.   Immediately following the completion of the Arrangement, the Subscription Receipts converted on a one-for-one basis into one $1,000 principal convertible debenture, each bearing interest at an annual rate of 7.00% payable in arrears in equal installments semi-annually (each, a “Convertible Debenture”). The Convertible Debentures mature two years following the completion of the Arrangement (the “Maturity Date“), and the principal amount of Convertible Debenture are convertible at the holder’s option into DGTL Shares at any time prior to the Maturity Date at a conversion price of $0.30 per DGTL Share. Subject to the approval of the TSXV, in lieu of paying any interest accrued and payable in respect of the Convertible Debentures, DGTL may elect to settle such interest in DGTL Shares, provided that the deemed price at which DGTL may settle such interest may be no less than the Market Price (as defined in the policies of the TSXV) of the DGTL Shares at the time such interest becomes payable.   In addition, DGTL Holdings has issued an aggregate of 81,659 finder’s warrants to certain eligible finders, each entitling the holder thereof to purchase one DGTL Holdings Shares at a price of $0.40 for a period of 36 months.  

Financial and Legal Advisors

  Garfinkle Biderman LLP acted as legal counsel to DGTL Holdings. Spiegel Securities & Corporate Law and Roy O’Connor LLP acted as legal counsel to Engagement Labs, and IJW&Co. provided a fairness opinion to the board of directors of Engagement Labs.  

About Engagement Labs

  Engagement Labs (TSXV: EL) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.   Engagement Labs’ TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.   To learn more visit www.engagementlabs.com.  

About DGTL Holdings

  DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (AI). DGTL (i.e. Digital Growth Technologies and Licensing) specializes in accelerating commercialized enterprise level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as “DGTL”, the OTCQB exchange as “DGTHF”, and the Frankfurt Stock Exchange as “A2QB0L”. For more information, visit: www.dgtlinc.com.  

HASHOFF LLC

As a wholly owned subsidiary of DGTL Holdings Inc., Hashoff is an enterprise level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoff’s AI-ML platform functions as a full-service content management system, designed to empower global brands by identifying, optimizing, engaging, managing, and tracking top-ranked digital content publishers for localized brand marketing campaigns. Hashoff is fully commercialized and currently serves numerous global brands by providing direct access to the global gig-economy of over 150 million freelance content creators.   Hashoff’s customer portfolio includes global brands in a range of key growth categories, including Anheuser Busch-InBev, Nestle, Post Holdings, Danone and Keurig-Dr. Pepper, Dunkin Brands, The Container Store, TJ Maxx, Ulta Beauty and Pizza Hut Live Nation, The CW, Scribd, Syneos Health and Novartis, etc.  Learn more by visiting: https://dgtlinc.com/technology.   Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.  

CONTACT INFORMATION

  DGTL Holdings Inc. John Belfontaine, Director Email: IR@dgtlinc.com Phone: +1 (877) 879-3485  

Cautionary Statements Regarding Forward Looking Information

  Certain statements in this press release are forward-looking statements within the meaning of NI 51-102. Forward-looking statements include all passages containing words such as will,” “aims,” “anticipates,” “becoming,” “believes,” “continue,” “estimates,” “expects,” “future,” “intends,” “plans,” “predicts,” “projects,” “targets, or upcoming. Forward-looking statements also include any other passages that are primarily relevant to expected future events or that can only be evaluated by events that will occur in the future. Forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated or implied in the forward-looking statements. These forward-looking statements in this press release may include, without limitation, the de-listing of the Engagement Labs Shares from the TSXV, the issuance of DGTL Holdings Shares to former shareholders of Engagement Labs and the potential settlement of interest accrued and payable in respect of the Convertible Debentures through the issuance of DGTL Holdings Shares and the effects on the liquidity of DGTL Holdings Shares, and the conversion of the Convertible Debentures. The risks and uncertainties that could cause actual results to differ materially from those anticipated or implied in the forward-looking statements include, without limitation, potential litigation involving DGTL Holdings, global economic conditions, geopolitical events and regulatory changes, and access to additional financing. The foregoing list of factors is not exclusive. More information about factors that potentially could affect the DGTL Holdings operations or financial results is included in DGTL Holdings consolidated financial statements for the year ended May 31, 2021 and in the other reports filed on SEDAR since that date. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this press release. Except as required by law, DGTL Holdings undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise.   Neither the TSXV nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release.