Our Studies, Books & Articles

2014 Landmark Study
The Return on WOM study was organized by the Word of Mouth Marketing Association (WOMMA), and released at their annual Summit in Los Angeles on November 18, 2014. The study was based on sophisticated econometric modeling of sales and marketing data provided by participating brands on a confidential basis. The offline word of mouth data used by the researchers was contributed by Keller Fay Group, now Engagement Labs.

This study finds word of mouth drives 13% of consumer sales. View the key finding of this study and download the entire report here.


View entire infographic here.

The Face-to-Face Book
Even in today’s digital world, 90 percent of recommendations that lead to consumer action happen offline. In The Face to Face Book, Engagement Labs’ own Ed Keller and Brad Fay reveal the secrets to harnessing this power, showing readers how they can spread the word about their products and brands faster than the speed of Facebook and with far greater impact. The number of brand-related social networking conversations is relatively minor when compared to the billions that take place across America via offline channels—face-to-face discussions at home, in the workplace, book clubs, youth sports, parent groups—anywhere people come together and spend time talking.

Learn more about the power of face-to-face conversations. Read more.

 

The Influentials
One American in ten tells the other nine how to vote, where to eat, and what to buy. They are The Influentials.

Who are they? The most influential Americans — the ones who tell their neighbors what to buy, which politicians to support, and where to vacation — are not necessarily the people you’d expect. The most influential Americans — the ones who tell their neighbors what to buy, which politicians to support, and where to vacation — are not necessarily the people you’d expect.

Learn more about these Influentials and why they are important to your brand.