Your best loved brands, but where is tech?



Only two tech brands are included in the list of most loved brands, according to a new report.

By Eileen Brown for Social Business | March 6, 2019 -- 20:25 GMT (12:25 PST) | Topic: Social Enterprise


Generating positive brand experiences that consumers are eager to talk about with friends and family, both offline and online, ensures companies place in the top loved brands this year.

New York, NY-based data and analytics platform Engagement Labs recently announced its second TotalSocial brand awards. But tech brands are few and far between in this line-up.

The awards are based on the Company's proprietary TotalSocial data and analytics platform, which continuously measures the online and offline social metrics. The metrics include net sentiment, brand sharing, volume, and influence (the extent to which an influential audience is talking about a brand).

For the second year in a row, Disney World tops the list of most loved brands offline. Joining the No. 1 spot is the iconic Pillsbury brand.

The beauty and personal care category stood out for high net sentiment online, winning seven of the top 10 spots for positive online conversations, and one of 10 (L'Oréal) for offline conversation.

American Family tops the list of most loved brands being talked about during online conversations, boosted by its #DreamFearlessly marketing campaign that goes beyond TV commercials but in real lives.


Read the full ZDNet article, here.

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