February 9, 2016
by Laura Brodbeck, Benzinga

With arguably one of the biggest nights for advertising over, brands that paid billions to air a commercial during the Super Bowl are raking in the data to see whether their ads were successful.

While things like brand recognition and the desire to buy new products will take some time to account for, advertisers are able to see whether their commercials had an impact on consumers by measuring chatter about them on social media sites like Twitter Inc (NYSE: TWTR) and Facebook Inc (NASDAQ: FB).

Original article here.