Which brands topped the social media Movers and Shakers list in 2017?
It does seem that new products and those within sectors such as technology that are considered to be the "hottest" are the ones consumers are talking about most.
However, this is more of a myth than fact. New York-based data, analytics, and insights company Engagement Labs has identified the top 10 brands that saw the most improvement with respect to the quality and quantity of consumer conversations.
It looked at 500 consumer brands and ranked brands that gained the most consumer conversation over the course of a year.
It ranked its 'Movers and Shakers' as brands with the biggest point increase in their TotalSocial scores from the year ending in May 2016 to the year ending in May 2017, placing them in the top half of its TotalSocial ranking.
Read the full ZDnet article, here.
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