USA Today – Which airlines do best on Facebook and Twitter?
March 20, 2015
by Harriet Baskas, USA Today
A new study says American Airlines is the top U.S. airline on Facebook. (Photo: Mary Altaffer, AP)
Airlines are right up there with hotel chains and online travel agents as some of the most active companies using social media sites such as Twitter and Facebook to engage with customers as they make their all-important purchasing decisions.
But which airlines do it best?
Toronto-based Engagement Labs ran some numbers, giving U.S. airlines a ranking based on engagement, impact and responsiveness, and says American Airlines is the top performer on Facebook.