Let’s face it: Grocery shopping is a pain. It takes valuable time that could be used more productively elsewhere. It is such a hassle that by the time you are done doing it, there is often little energy left over to prepare the food that you brought home with you.

A recent AT Kearney study found that only 10 percent of consumers say they enjoy shopping for groceries in store. I suspect that shoppers’ preference for in-store shopping experiences would be higher in any other category of retail.

Recognizing that there is a burgeoning opportunity in the grocery space, Amazon has been working diligently to solve that problem, greatly aided by its acquisition of Whole Foods that appeals to its 100 million Prime member demographics.

Read the full The Robin Report article, here.

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