What do Walmart and Fox News have in common?
When it comes to the most talked about brands, a retail giant and a cable news network are at the top of the pack — offline and online respectively.
Walmart grabbed the top spot as the “Most Talked About Brand” offline in an analysis by data and analytics firm Engagement Labs. As the largest brick-and-mortar retailer in the world — more than one-third of Americans visit Walmart in person or online every day — it’s no surprise that the brand is the subject of more real-life consumer conversations than any other, according to Engagement Labs.
The largest beverage company in the world, Coca-Cola, earned the No. 2 spot in offline conversations. Samsung, which manufactures everything from smartphones to washing machines, comes in at No. 3 among the most talked about offline brands.
Read the full CSA article, here.
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