Watch Out! Here Comes Generation Z. Meet Your Newest Shoppers

Vending Times
by Paul Schlossberg

Posted On: 9/17/2018


You should know a lot about your most important shoppers. That group includes the Baby Boomers (born 1946-1964), Generation X (1965-1980) and Millennials or Generation Y (1980-1996).1  The Boomers have been your primary customer base for a long time. Now, at many of your locations Gen Y and Gen Z are the dominant groups you are serving.

As an industry we’ve had to adapt to differences in taste and product preferences. This occurred when these new generations came into the workplace and at other locations where we operate. We’ve had to adapt to changing demographics – more women, immigrants from around the world and demands for ethnic cuisines we had never offered in the past. We’ve written about these developments here in articles and blogs.

Think back to how you adapted when Generation X began shopping in your stores. How did your product selection and merchandising change? Next, consider how your business changed when Millennials walked in to your stores. Each group had a new set of expectations, different from what had made us successful in the past.

Read the full Vending Times article, here.

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