Travel Pulse – Which Airline Is the Most Social Media Savvy?
March 24, 2016
by Josh Lew, Travel Pulse
Illustration courtesy of Thinkstock
Social media has become a major marketing tool for all sorts of travel businesses. When it comes to airlines, you only have to take a quick look at a Facebook page or Twitter feed to realize that some are much more savvy than others when it comes to social media.
A sleek-looking Facebook page might make an airline seem cooler and perhaps even more user friendly, but does that actually translate into engagement, brand loyalty and (ultimately) sales?