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Travel Pulse – How Do Top Hotel Brands Rank on Social Media, Offline?
March 10, 2016
by Patrick Clarke, Travel Pulse
Photo courtesy of Thinkstock
Hilton Worldwide is making its mark when it comes to social media and word-of-mouth performance.
According to the latest U.S. hotel rankings from Engagement Labs, Hilton's flagship brand, Hilton Hotels & Resorts, ranks first in both Instagram and offline word of mouth performance.
What's more, the company's luxury brand, Waldorf Astoria, ranks No. 1 in Facebook performance, while Marriott International's Ritz-Carlton finished tops among all U.S. hotel brands on Twitter.