Top Best Ranking Automotive Brands in U.S. Lamborghini, Toyota & BMW
Engagement Labs an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking of the top automotive brands in the U.S. based on social influence.
The analysis is unique in that it combines offline and online consumer conversations and is based on Engagement Labs’ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face (offline) and social media (online) conversations. The brands in the top ten have earned the highest TotalSocial scores in the category for the last six months, compared to the Company’s previous ranking in October 2017.
Luxury automotive brand Lamborghini rose to the top spot in the ranking, from its previous position at number four, due to an increase in online sentiment and offline influence—demonstrating that consumers are talking more positively about the brand via social media, while a more influential group of consumers are spreading the word about the brand in face-to-face conversations. In December 2017, the brand announced its new SUV that is set to hit the market this summer, marking the first time Lamborghini has included an SUV in its product line in more than 20 years.
Read the full Auto Connected Cars News article, here.
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