Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation.

People aren't just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs.

The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare brands. Travelocity, World Wrestling Entertainment, Hotels.com, and grocery store H-E-B fell in the middle of the list, with General Mills, TNT, and Head & Shoulders rounding out the top 10.

Engagement Labs CEO Ed Keller said the list proves a brand doesn't need to be a popular tech company to garner a lot of social conversation. The Apple Watch -- broken out from Apple because consumers who self-reported which brands they talked about named "Apple Watch" specifically -- did top the list, but it was otherwise filled with older, more traditional brands.

"You don't have be a new hot tech to get people talking - look at General Mills, USAA, and Bayer on the list," he said. "Something that we tell marketers all the time is every category has an opportunity to become a word-of-mouth powerhouse, it's not just the new tech brands."

Read the full DM News article, here.

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