The Packer – Dole recognized for consumer engagement
New York-based Engagement Labs has recognized Dole as one of the top 10 food brands in consumer engagement.
Dole ranked seventh on the list, the only produce company in a group dominated by consumer packaged goods heavyweights like Kellogg’s and Hershey’s.
The TotalSocial metric used by Engagement Labs reflects word-of-mouth conversation about brands as well as discussion on social media, according to a news release.
“Dole heavily values the continual engagement we have with our consumers and the back-and-forth conversations around making healthy choices,” Bil Goldfield, director of corporate communications for Dole, said in the release. “We’re proud to be the only brand that provides fresh produce included in the TotalSocial rankings.
Read the full The Packer article, here.
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