The Drum- Palmolive, Corona, RCA and PayPal are top ‘Social Misfits’

Data and analytics firm Engagement Labs has released a list of what it called the top Social Misfit brands, or brands that “perform very well socially either online or offline, but not both, suggesting ready opportunities for improvement to drive enhanced marketing effectiveness and ROI.”

And, according to analysis of said performance of more than 500 consumer brands in the US, Engagement Labs said the top so-called Social Misfits are Palmolive, Corona, RCA and PayPal.

Engagement Labs detailed its findings in a new report that ranked Social Misfits based on the firm's TotalSocial analytics system, which it said provides a measurement of a brand’s social performance, including both online and offline brand conversations and sharing.

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