The Confectionery Business Report- Report: Diet soda is definitely not trending
Nobody seems to be talking about diet soda brands anymore, but consumers still love discussing regular soft drink brands, according to a report from Engagement Labs.
Diet Pepsi, Coca-Cola Zero and Diet Dr Pepper were among the report's underperformers, while conversations surrounding Coca-Cola, Sprite and Pepsi ran high.
Those discussions occur over both social media and face to face, in person, tallied by the company’s new TotalSocial tool, which monitors consumers’ conversations both online and offline.
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