For companies in the travel and hospitality industry, having an omnichannel strategy is becoming critical to compete in a complex market of both traditional and high-tech players.

Across the industry, today’s customers interact with dozens of channels, apps and devices as they seek out the information and assistance they need. In order to provide their guests with a superior experience, hospitality and travel brands must maximize the potential of every consumer touch point, from the call center conversation to mobile, social media and chat.

But a true omnichannel offering takes significant time and effort, as well as the right tools, talent and technology. Here’s a brief look at what the industry stands to gain from omnichannel and how to tap into this growing opportunity, while optimizing your multichannel contact center in the meantime.

Read the full Telus International article, here.

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