Take Charge Of Your Brand Even When Customers Don’t Seem To Care
It’s a new year and time for woke brains and new mindsets.
Here are a few ways to embolden your “Brand” and help you course-correct or keep your moonshot on trajectory.
It’s not “Brand,” it’s community. I have said this before, but if you roll into the Year 2018 still imagining that 'Brand' is your logo, your website or even your product, you will be crushed.
Your 'Brand' is the community of users, customers, fans and advocates (including VC partners) that surrounds you. You want to keep them engaged, excited and enthused.
Read the full Forbes article, here.
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