Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino

Dive Brief:

  • Starbucks is getting into the holiday spirit with a new limited-edition drink, the Christmas Tree Frappuccino, which will only be available from Dec. 7-11, per a company news post.
  • The drink is designed to include what the company described as the "festive flavors of the season," with a Peppermint Mocha Crème Frappuccino base topped with a Matcha whipped cream "tree" decorated with caramel drizzle garland, candied cranberry ornaments and a strawberry.
  • The website Mashable speculated the specialty drink might come as a response to complaints that Starbucks hasn't been "Christmas-y" enoughin the recent years with its plain red holiday cups. The brand had to deal with social media trolls on the non-issue and was even called out for a boycott in 2015 by then-presidential hopeful Donald Trump.

Read the full Marketing Dive article, here.

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