Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino
- Starbucks is getting into the holiday spirit with a new limited-edition drink, the Christmas Tree Frappuccino, which will only be available from Dec. 7-11, per a company news post.
- The drink is designed to include what the company described as the "festive flavors of the season," with a Peppermint Mocha Crème Frappuccino base topped with a Matcha whipped cream "tree" decorated with caramel drizzle garland, candied cranberry ornaments and a strawberry.
- The website Mashable speculated the specialty drink might come as a response to complaints that Starbucks hasn't been "Christmas-y" enoughin the recent years with its plain red holiday cups. The brand had to deal with social media trolls on the non-issue and was even called out for a boycott in 2015 by then-presidential hopeful Donald Trump.
Read the full Marketing Dive article, here.
For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/
For sales contact us at: firstname.lastname@example.org
For media inquires contact us at: email@example.com
Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?
Request a demo today and learn more about TotalSocial by emailing firstname.lastname@example.org
For media inquiries please contact email@example.com