Forbes – Star Wars Uses The Force On Instagram And Twitter Over Holidays

January 4, 2016
by Patrick Hanlon, Forbes

Star Wars: Episode VII – The Force Awakens grabbed the big screen glory over the Holiday season. If you didn’t see it or hear or read about it in reviews, squawks, or other media gore, you were probably having real fun somewhere off the grid.

Not only did Star Wars beat out all other films showing over the holiday season (so far pulling in over $1.51 million worldwide) but, according to social media rankings from Engagement Labs eValue, Star Wars beat out Joy, The Hunger Games: Mockingjay – Part 2 and Alvin and the Chipmunks: The Road Chip on Twitter and Instagram, too.

Original article here.