Southwest Airlines Flies Highest in Consumer Ratings

Airlines live and die by word of mouth, research shows. And lately, that word of mouth on social media and offline has been mostly bad — with one bright spot on the horizon, which is Southwest Airlines.

The airline ranked No. 1 in a study released today by Engagement Labs. The numbers, tallied under the moniker “TotalSocial,” show “the top-performing airlines in the U.S. with respect to consumer conversations, for the last six months.”

Southwest bumped JetBlue out of the top spot for two reasons — Southwest got some good press for its customer treatment and JetBlue received bad comments. (Engagement Labs did tally the results prior to JetBlue capping fares at $99 for Hurricane Irma evacuees from Florida, which Target Marketing detailed in an article published on Sept. 8.)

Read the full Target Marketing article, here.

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