Southwest Airlines maintained its leadership position and saw a sizable increase in its online and offline influence score, according to a report.

To help airline marketers better understand which brands consumers are talking about with family, friends and peers, both offline and online, Engagement Labs released its latest TotalSocial rankings on the top-performing airlines in the U.S. 

The report looks at how each airline performed in social conversations over the past six months, compared to a previous ranking of the top airlines in September 2017. The analysis, which is unique in that it combines offline and online consumer conversations, is based on Engagement Labs’ proprietary TotalSocial data and analytics continuously measures the most important drivers of brand performance in both face-to-face and social media conversations.

Read the full Marketing Daily article, here.

For more information on TotalSocial™ or to request a demo, visit www.engagementlabs.com

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About TotalSocial^TM

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?

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