Social Media Today – Black Friday: Which Brands Are Going into the Holiday Season with the Best Social Buzz?

November 23, 2015
by Sarah Snow, Social Media Today

The holiday season allows retailers who may have struggled the rest of the year to go into the black. Or it can be the cherry that tops off an already good year.

“A retailer’s entire year is often determined in the months leading up to the holiday season,” said Bryan Segal, CEO at Engagement Labs. “Social media is a major avenue for retailers to utilize to increase brand awareness and showcase holiday campaigns to drive both in-store and online sales.”

Black Friday, the biggest shopping day of the year is approaching and the National Retail Federation expects sales in November and December to increase 3.7% to $630.5 billion, which is significantly higher than the 10-year average of 2.5 percent.

Original article here.