Search Engine Journal – 12 Ways Facebook Can Utilize Emotional Data From Reactions

May 23, 2016
by Lisa Lacy, Search Engine Journal

Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them.

But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook still has to figure out how to get more users to react with its nuanced responses while the ad tech industry grapples with creating more sophisticated behavior modeling to help improve programmatic marketing.

Original article here.