Dive Brief:

• Amazon topped the list of top 10 retail and apparel brands in terms of social media conversations and word-of-mouth, followed by Nike in second place and Nordstrom in third place, according to Engagement Lab’s latest TotalSocial rankings.
• The rest of the top 10 in order was Victoria’s Secret, Adidas, Under Armour, Ulta Beauty, Costco, Forever 21 and Ikea. Large retailers notably missing from the top 10 included Wal-Mart and Target.
• Engagement Labs found that out of more than 60 brands measured, conversations about retail and apparel brands still mostly happen offline, in face-to-face conversations, as opposed to online conversations taking place via social media.

Read the full RetailDIVE article, here.

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