August 18, 2016
by Dan O'Shea, Retail Dive

Dive Brief:

• Athleisure brands Adidas, Nike, Reebok, Under Armor and Puma all finished in the top 10 of the TotalSocial social media rankings for the apparel industry, according to Engagement Labs, creator of the TotalSocial social conversation measurement tool.
• According to TotalSocial, which measures both online and offline social conversations and word-of-mouth around brands, Adidas and Nike both are strong in online and offline categories, but Adidas has a slight edge in being shared in social conversation more by people consider high-engagement influencers.
• The apparel industry, meanwhile, has strong offline word-of-mouth driving sales, but lags behind other industries when it comes to online social performance.

Original article here.

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