Restaurant Business – 10 restaurant chains with the loudest consumer buzz
Consumers can’t stop talking about Starbucks, according to a new study.
The coffee chain came out on top in a list of limited-service restaurant chains ranked by how much they’re discussed by consumers online and face-to-face. Chick-fil-A was the second most-discussed brand in the Engagement Labs report, followed by Papa John’s and Domino’s.
Consumers discuss LSRs more often in a real social setting than they do in social media, according to the study. Starbucks and Chick-fil-A were identified in the report as “Conversation Commanders” because their scores were higher than average for both online and offline discussions.
The report also notes Chick-fil-A’s high sentiment score, crediting it to the chain’s app launch promo, where consumers were given a free chicken sandwich if they downloaded the app and created an account.
Read the full Restaurant Business article, here.
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