Engagement Labs And Kantar Analytics Form Partnership

Research Live

US – Social intelligence data and analytics specialist Engagement Labs has agreed a multi-year deal with WPP’s Kantar Analytics Practice in the UK.

The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs’ TotalSocial platform in the UK.

In addition to the TotalSocial license agreement, Kantar and Engagement Labs will also create advanced analytics as part of Kantar’s AI toolkit (known as STAN) to help brands understand how best to maximise the impact of their marketing spend.

Matt Dodd, managing partner of Kantar Analytics Practice, said: "I have long been impressed with the innovative work from the Engagement Labs team, and TotalSocial is the best solution to incorporate Kantar Analytics’ toolkit ."

Ed Keller, chief executive officer at Engagement Labs, said: “Our experience has shown us that social media data is one part of how a brand is perceived. Online conversations sometimes mirror offline ones but it’s not always so straightforward.


Read the full Research Live article, here.

Follow Us:

For more information on TotalSocial®  or to request a demo, visit www.engagementlabs.com

For sales contact us at: sales@engagementlabs.com

For media inquires contact us at: media@engagementlabs.com

About TotalSocial®

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?