Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands
- Coca-Cola is the top-ranked non-alcoholic beverage brand in the U.S. for consumers' face-to-face and social media conversations, according to the latest research from Engagement Labs, which looked at the past six months. Pepsi was pushed out of the top 10, dropping from #7 in March to #11 now.
- Besides Coca-Cola (#1), other brands gaining position compared with the last analysis in March include Tropicana (#2), Dr. Pepper (#5), Lipton (#7), Folgers Coffee (#8) and Canada Dry (#10). Two brands making their debut in the current top 10 rankings are Folgers, propelled by a skyrocketing online influencer score, and Canada Dry, largely due to an improved offline influence score. Rounding out the list: Gatorade (#3), Simply Orange (#4), Minute Maid (#6) and Ocean Spray (#9).
- Engagement Labs' rankings are based on the research firm's proprietary TotalSocial technology, which tracks social media (online) and word-of-mouth (offline) consumer conversations of 500 brands across 16 categories in the U.S. and 350 brands across 18 categories in the U.K.
Read the full FoodDive article here.
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