QSR Magazine – Report: Starbucks is the most talked about brand in the business
Given that Starbucks built its empire around the social experience, it’s no surprise to see the coffee giant ranked as the top “Conversation Commander” in the business.
In the first TotalSocial rankings, released by Engagement Labs Wednesday, Starbucks was No. 1 in the list’s top 10 quick-service brands.
The restaurants were ranked based on Engagement Labs’ proprietary TotalSocial data, which measures the most important drivers of brand performance in the only continuous measurement of social media and word-of-mouth conversations.
This includes offline and online conversations. In other words, face-to-face discussions versus social media mentions.
Read the full QSR Magazine article, here.
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