POLITICO – Trump dominated rivals on social media in 2015
January 1, 2016
by Hadas Gold, POLITICO
Donald Trump had 43 million U.S. mentions on twitter in 2015. | AP
In 2015, Republican presidential candidate Donald Trump dominated his rivals on social media, causing news cycles to pivot on the click of a Tweet button — or even a Retweet button.
That’s the consensus of nearly every social-media analytics firm and expert. What it may mean as the campaign unfolds into 2016 is less of a unanimous vote.
One reason Trump seemed to run the board on social media: Unlike other candidates, whose feeds were carefully curated and run by staff, Trump tweeted, Facebooked and Instagrammed directly to followers, often seemingly off the top of his head.