Perishable News – Dole named leading food brand In consumer engagement
WESTLAKE VILLAGE, Calif. - Dole was named one of the top-performing U.S. food brands in a first-of-its-kind analysis of consumer conversations by Engagement Labs. Dole was the top-rated food brand for online consumer sentiment, and was the only fresh produce brand ranked among other major consumer packaged goods companies.
Based on proprietary data measured over 12 months ending in January 2017, the TotalSocial rankings measure “the most important drivers of brand performance in the only continuous measurement of social media and word of mouth conversations,” Engagement Labs said in its announcement of the rankings.
“Dole heavily values the continual engagement we have with our consumers, and the back-and-forth conversations around making healthy choices,” said Bill Goldfield, director of corporate communications. “We’re proud to be the only brand that provides fresh produce included in the TotalSocial rankings.”
Read the full Perishable News article, here.
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