In the news

Fall TV exclusive: Viewers still buzzing about ‘Good Doctor;’ ‘Gifted’ lifted in survey

Published by Engagement Labs on October 17, 2017
Two weeks into the fall TV season, viewers are making up their minds about which new shows are resonating. ABC’s The Good Doctor, fall’s most popular new drama, also generated the most talk among researcher Engagement Labs’ panel of 1,450 Americans ages 13 to 69, according to data provided exclusively to USA TODAY. NBC’s Will […]

Report: Coca-Cola creates the most buzz among non-alcoholic beverage brands

Published by Engagement Labs on October 11, 2017
Dive Brief: Coca-Cola is the top-ranked non-alcoholic beverage brand in the U.S. for consumers’ face-to-face and social media conversations, according to the latest research from Engagement Labs, which looked at the past six months. Pepsi was pushed out of the top 10, dropping from #7 in March to #11 now. Besides Coca-Cola (#1), other brands […]

Coca-Cola Takes Top Spot, Pepsi Falls Behind In TotalSocial Rankings

Published by Engagement Labs on October 10, 2017
Engagement Labs, a data and technology solutions provider, has released its TotalSocial rankings of the top-performing non-alcoholic beverage brands in the U.S. with respect to consumer conversations. The report is intended to “help brand marketers better understand the consumer conversations taking place about today’s top beverage brands both online and offline,” the company says. It […]

Exclusive: Which new TV shows are people talking about?

Published by Engagement Labs on October 4, 2017
One reason why ABC’s The Good Doctor shows hit potential: Not only are ratings solid, but viewers like what they see. That’s what Engagement Labs’ annual survey of TV buzz for new broadcast series, shared exclusively with USA TODAY, found. And it could help predict the longevity of the 20 shows premiering this fall. The […]

How To Engage The Millennial Market? Engage Young Men

Published by Engagement Labs on October 3, 2017
What’s the best way to build influence among the Millennial generation? Engage young men. In a surprising twist, Millennial men are 50% more likely than the women of their generation to drive brand conversations, and not just in a few select categories. They’re emerging as key consumer-influencers across the board, from sports and auto to […]

Millennial men are very in tune with brands

Published by Engagement Labs on September 27, 2017
NEW YORK (FOX5NY) – Look out ladies, we are getting pushed aside! Millennial men are taking over as key consumer influencers, a title we’ve held for years. Millennial men are the most likely of any group within the population to be word-of-mouth influencers, according to a new report from social media monitoring platform Engagement Labs. […]

How To Engage The Millennial Market? Engage Young Men

Published by Engagement Labs on September 26, 2017
What’s the best way to build influence among the Millennial generation? Engage young men. In a surprising twist, Millennial men are 50% more likely than the women of their generation to drive brand conversations, and not just in a few select categories. They’re emerging as key consumer influencers across the board, from sports and auto […]

Quaker, Oreo, Perdue Lead Gains In Latest Social, WOM Rankings

Published by Engagement Labs on September 23, 2017
Quaker Oats, Oreo and Perdue Chicken logged significant gains in positive consumer conversations in recent months, while Heinz, Pillsbury, Nestle, Kellogg’s and Hershey’s have seen their performance slide. That’s according to rankings for the six months ended in July from Engagement Labs’s TotalSocial data, which continuously measures the quantity and quality of brands’ social media […]

Quaker Oats Named Top Food Brand in Social Media and Word-of-Mouth Conversations

Published by Engagement Labs on September 23, 2017
There was also good news for Betty Crocker and Oreo, bad news for Pillsbury and Heinz Quaker Oats has replaced Kellogg’s as the country’s top food brand based on word-of-mouth and social media conversations, Engagement Labs reports in its latest semi-annual ranking of consumer preferences. “Quaker Oats jumped several spots to become the top TotalSocial […]

The remarkable influence of millennial men

Published by Engagement Labs on September 22, 2017
Young men are recommending beauty, apparel and household products. They defy stereotyping, says Engagement Labs’ CEO. Millennials have forced brands to innovate and recreate marketing strategies. However, there’s an unexpected generational twist that marketers need to heed. Millennial men are remarkably influential and powerful brand advocates, more so than other men, more so than in […]