In the news

Standing Up to the NRA: Good or Bad for Business?

Published by Engagement Labs on March 16, 2018
Many consumers are fed up with the NRA and are letting big corporations with ties to the gun lobby know it. Dick’s Sporting Goods and MetLife are among the companies choosing to dissociate themselves. Brad Fay, Chief Commercial Officer and Data Scientist at Engagement Labs, explains why standing up to the NRA is good for […]

Which OTAs Are Tops on Social? See How They Rank

Published by Engagement Labs on March 7, 2018
NEW BRUNSWICK, NJ—How’s your social media game? Interacting with followers, fans and friends on the various digital platforms can help to drive conversions for travel companies. With that in mind, Engagement Labs has released its TotalSocial rankings of the most social OTAs. Digging into the data can help marketers further understand what tactics are working […]

Being a great place to work makes Wegmans a great place to shop, notes Forbes article

Published by Engagement Labs on March 6, 2018
It’s seems like every week, Rochester, N.Y.-based Wegmans Food Markets receives an award or recognition for being a wonderful place to work and shop. Pamela N. Danziger, a market researcher and the author of several books on retailing and consumer behavior, observes in her recent article on that these two traits are inseparably interrelated. […]

Why Wegmans Food Markets Gets The Love Of Customers

Published by Engagement Labs on March 3, 2018
Wegmans Food Markets, the Rochester-based regional grocery chain with just over 90 stores and reported $8.3 billion in sales, is more than just a good place to shop and work. It is hands down the most beloved supermarket in the country among its customers and employees. If you’ve never had a Wegmans shopping experience, it […]
MarTech Today

MarTech Today: Adobe Target’s new mobile tools, the FTC’s PrivacyCon & stopping click fraud

Published by Engagement Labs on March 1, 2018
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Adobe Target gets some new tools for mobile marketing Feb 28, 2018 by Barry Levine A Visual Experience Composer and a visual QA make it easier for non-technical users […]
Marketing Land

Engagement Labs scores top brands among offline and online influencers

Published by Engagement Labs on March 1, 2018
It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have very little in common — except that they were recently named as the brands most successful in activating offline consumer influencers in the US, by social analytics firm Engagement Lab. It’s part of […]

Which brands are most successful with everyday influencers?

Published by Engagement Labs on March 1, 2018
Brands that understand who their everyday influencers are, and what topics drive them, tend to be more successful in engaging the audience about their products — and it shows. Social media listening platform Engagement Labs has released its latest edition of its TotalSocial brand awards. The report names the most successful brands who use everyday, […]

Ferrari taps enthusiasm of fan base with new model

Published by Engagement Labs on February 28, 2018
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans. Read the full LuxuryDaily article, here. For more information on TotalSocial™ or to request a demo, visit For sales contact us at: For media inquires contact us at: […]

Which brands most successfully activate consumer influencers?

Published by Engagement Labs on February 28, 2018
According to new research from Engagement Labs, Ferrari and Regions Bank earned top distinction as the brands most successful with everyday influencers—those friends, family and colleagues who frequently and maintain large social networks—both online (via social media) and offline (via face-to-face conversations). The firm’s Brand Awards series is based on its proprietary TotalSocial data, which […]

Disney World, Perdue Chicken ‘Most Loved Brands’

Published by Engagement Labs on February 28, 2018
Disney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. When consumers love a brand, they don’t just purchase its products and services, they are more likely to recommend that brand, talk about it with friends and engage with its marketing […]