In the news

  • Chain Store Age – The top retail and apparel ‘conversation starters’ are…
    Published by Engagement Labs on May 9, 2017

    When shoppers talk about brands, they usually do it offline. Read the full Chain Store Age article, here. For more information on TotalSocial™ or to request a demo, visit For sales contact us at: For media inquires contact us at: About TotalSocialTM Want a better understanding of the online and offline conversations […]

  • Life Health Advisor Magazine – Consumers put their money where their mouth is
    Published by Engagement Labs on May 8, 2017

    NEW YORK, NY–(Marketwired – April 12, 2017) – In a new, first of its kind analysis of combined online and offline consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing financial services brands (banks, investment companies and credit card companies) in the U.S. The rankings of the top U.S. financial services brands […]

  • Metropolitan Airport News – How Does Livery Happen, The Jetblue Way?
    Published by Engagement Labs on May 7, 2017

    In January of 2004, a young woman who had a record of successes at several well-known magazines, joined JetBlue as a Graphic Designer. During that same period of time, a JetBlue aircraft landed in Fort Lauderdale from JFK with the CEO and founder of the airline, David Neeleman on board. Upon landing, he assisted fellow […]

  • Telus International – How the travel and hospitality industry can get ahead with omnichannel customer service
    Published by Engagement Labs on May 4, 2017

    For companies in the travel and hospitality industry, having an omnichannel strategy is becoming critical to compete in a complex market of both traditional and high-tech players. Across the industry, today’s customers interact with dozens of channels, apps and devices as they seek out the information and assistance they need. In order to provide their […]

  • Torque News – How does tiny Subaru top Lamborghini and Ferrari? It’s not about performance
    Published by Engagement Labs on April 28, 2017

    Subaru has something in common with sports car brands Lamborghini and Ferrari, but it’s not what you might think. Subaru has a performance division, Subaru Tecnica International (STI) and builds a car like the WRX STI sports sedan, but that’s not it. And it isn’t that Subaru is heavily involved in international motorsports with the […]

  • MediaPost – Brands gain new respect for social media but must realize it can also conceal
    Published by Ed Keller on April 27, 2017

    If there is any bright side to the recent United Airlines fiasco, it’s that marketers are now more aware of the power of consumer-to-consumer sharing through social media to make or break their businesses. According to a recent New York Times article, “United and Pepsi Affairs Force Brands to Respect Social Media”, social media has […]

  • Outside the Beltway – Jim Comey’s dilemma
    Published by Engagement Labs on April 23, 2017

    Kevin Drum argues in two postings that FBI Director James Comey’s 11th hour letter advising Congress that his agency was re-opening its investigation into Hillary Clinton cost her the election. Yesterday’s piece, “Let’s Talk About Bubbles and James Comey”, argues that, to the extent the fundamentals were working against Clinton and/or that she was an […]

  • Mother Jones – Let’s talk about Bubbles and James Comey
    Published by Engagement Labs on April 22, 2017

    I have frequently made the case that Donald Trump is president because of FBI director James Comey. On October 28, Comey wrote a letter to Congress telling them that the FBI was investigating a new cache of Clinton emails that it found on the laptop of Huma Abedin’s estranged husband, Anthony Weiner. That was the […]

  • Daily News Record – Trumpeteers should thank James Comey
    Published by Engagement Labs on April 15, 2017

    Engagement Labs, a market research firm that follows what people are saying, released a study reporting that the Trumpeteers out there should thank FBI Director James Comey. On Oct. 28, just days before the election, Comey wrote to Congress to say the FBI was renewing the investigation of Hillary Clinton’s email controversy. To wit: Immediately […]

  • Grocery Headquarters – Dole packaged foods makes top 10 food brands in consumer engagement
    Published by Engagement Labs on April 14, 2017

    Dole was named one of the top U.S. food brands (7th out of 500) in a first-of-its-kind analysis of consumer conversations by Engagement Labs. In addition, Dole was the top-rated food brand for online consumer sentiment. Based on proprietary data measured over 12 months ending in January 2017, the TotalSocial rankings measure “the most important […]