In the news

Report Reveals Weapon Against Amazon: Brand Talk From Shoppers

Published by Engagement Labs on May 24, 2018
Engagement Lab’s TotalSocial score report showed that consumer conversations about brands drive 19 percent of sales. The latest research data from Engagement Labs shows that “consumer conversations” about a brand, which includes face-to-face discussions as well as on social media, drive 19 percent of U.S. retail sales. That equates to about $7 trillion of all consumer spending in the U.S. […]
MarTech Series

How to Beat Amazon in the War for Consumer Conversations and Retail Dominance

Published by Engagement Labs on May 22, 2018
What Retailers like Target, Macy’s and Kohl’s are Doing Right in the War Against Amazon for Consumer Conversations and Retail Dominance; According to an Analysis by Engagement Labs on Word of Mouth and Social Media Conversations, Several Retailers Are Outperforming Amazon Amazon’s impact on the retail industry is undeniable – each and every retailer now competes […]
MediaPost

Kohl’s Hopes PopSugar Deal Can Catch More Millennials

Published by Engagement Labs on May 22, 2018
Posting financial results that prove its comeback strategy is starting to take hold, Kohl’s is teaming up with PopSugar to introduce a new clothing line set to debut this fall. But the deal is about more than just what to wear: Kohl’s says the partnership with PopSugar, a pop-culture website that has morphed into a […]

Engagement Labs updates brand analysis system

Published by Engagement Labs on May 16, 2018
Engagement Labs of Montreal has released an update to its TotalSocial marketing data and analytics software. According to the company, the new system makes use of artificial intelligence and machine learning technology to analyze social data and other information. The new system specializes in creating predictive models based on 100 measured variables. It also features an […]

Southwest Airlines Continues As Most Social Airline

Published by Engagement Labs on May 16, 2018
Southwest Airlines maintained its leadership position and saw a sizable increase in its online and offline influence score, according to a report. To help airline marketers better understand which brands consumers are talking about with family, friends and peers, both offline and online, Engagement Labs released its latest TotalSocial rankings on the top-performing airlines in […]

Integrating artificial intelligence with social media generating ‘lucrative’ opportunities

Published by Engagement Labs on May 8, 2018
Using artificial intelligence systems to analyse millions of social media interactions and perform things like sentiment analysis is something that, so far, only some companies have done. The reason that relatively few companies have done this is that the AI solutions for the task have so far either been custom-made and not for sale or […]

The finance industry’s dirty little secret: what the Net Promoter Score isn’t telling you

Published by Engagement Labs on May 7, 2018
Corporate marketers and insights professionals in the financial services sector are moving rapidly away from opinion surveys to behavioural data in their drive to better understand customers and prospects, and to predict future behaviour. This trend is based on the increasing availability of “big data”, particularly digital behaviour data, as well as the recognition that […]

The most talked about brands—who’s inciting the most jabber?

Published by Engagement Labs on May 2, 2018
  Before consumers buy, they talk. They seek recommendations from friends, co-workers and family about where to shop, what to eat or drink and what shows to watch—and those conversations have a huge impact on the revenue of the brands being discussed. In fact, new research from Engagement Labs finds that these consumer conversations drive 19 percent […]

Female colleagues support Tom Brokaw amid allegations

Published by Engagement Labs on April 30, 2018
Branded Entertainment Network announced record revenue for 1Q18, the strongest quarter in the company’s history. With 1500 brand integrations delivered in the first quarter, the company is on track to deliver more than 6,000 integrations in 2018. Helping BEN’s growth were the additions of Cheerios (General Mills), Greyhound, Suave (Unilever), Pizza Hut, Secret (P&G), and […]
Chain Store Age

What do Walmart and Fox News have in common?

Published by Engagement Labs on April 24, 2018
When it comes to the most talked about brands, a retail giant and a cable news network are at the top of the pack — offline and online respectively. Walmart grabbed the top spot as the “Most Talked About Brand” offline in an analysis by data and analytics firm Engagement Labs. As the largest brick-and-mortar […]