In the news

Dollar General, Kellogg’s extend on-pack literacy stories to social

Published by Engagement Labs on September 19, 2017
Dive Insight: The big takeaway from the campaign is how digital’s influence on shopping marketing continues to spread, impacting cause marketing efforts and dollar stores. For both CPG brands and retailers, their efforts need to have social activations if they are to impact consumers where they are spending much of their time — on social […]

Engagement Labs Vice President Maggie Fosdick talks about ‘Category Crusher’ brands on PurseStrings podcast

Published by Engagement Labs on September 19, 2017
Listen to Engagement Labs Vice President Maggie Fosdick’s interview with Maria Reitan, host of the PurseStrings podcast about TotalSocial and the Lessons from the Leaders of Social influence report. The interview begins at 6:25 in the stream, and continues after the commercial break at 17:55. Listen to the interview here. For more information on TotalSocial™ […]

Southwest Airlines the number one airline brand on TotalSocial

Published by Engagement Labs on September 18, 2017
NEW YORK, NY – The airline industry relies heavily on customer recommendations and reviews. However, due to a series of very public mishaps and renewed demands from the general public for better customer experiences, airline brands have been put under the microscope. For airline marketers, it has never been more imperative to understand the health […]

Millennial Men Are Exerting Greater Influence in the Beauty Market

Published by Engagement Labs on September 13, 2017
A sizable share of Millennial men have a skincare regimen – and many are likely to engage in online and offline conversations to influence others in their beauty product choices, according to a pair of new studies from YouGov and Engagement Labs. The research from YouGov – based off the responses of more than 12,750 […]

Southwest Airlines Flies Highest in Consumer Ratings

Published by Engagement Labs on September 12, 2017
Airlines live and die by word of mouth, research shows. And lately, that word of mouth on social media and offline has been mostly bad — with one bright spot on the horizon, which is Southwest Airlines. The airline ranked No. 1 in a study released today by Engagement Labs. The numbers, tallied under the […]
Mobile Marketer

Study: Millennial men have growing social influence in beauty and retail

Published by Engagement Labs on September 8, 2017
Brief: Millennial men are now recommending beauty, retail and household products more than other generations and millennial women. A study by social analytics and technology company Engagement Labs made available to Mobile Marketer found that this group is 69% more likely than all men to be influencers in the beauty category and 47% more likely […]

What Millennial Men Want From Retailers Now

Published by Engagement Labs on September 7, 2017
There’s a number of new reports, some released this morning, about the elusive millennial man (ages 20-35) and what motivates him. As millennial men age, their tastes evolve. Millennials are now the largest age cohort in the U.S. population and how they change as they get older has a big impact on American retailers. The […]

Which brands topped the social media Movers and Shakers list in 2017?

Published by Engagement Labs on September 5, 2017
It does seem that new products and those within sectors such as technology that are considered to be the “hottest” are the ones consumers are talking about most. However, this is more of a myth than fact. New York-based data, analytics, and insights company Engagement Labs has identified the top 10 brands that saw the […]

Meet Canvs: The Company Turning Your Emojis And Hashtags Into Emotions

Published by Engagement Labs on August 24, 2017
Earlier this year, when HBO released the trailer for the much-anticipated seventh season of Game of Thrones, 266,598 fans commented on Facebook. During the This Is Us finale earlier this year, there were 70,258 tweets sent out about the tear-jerking Pearson family. But when it comes to Nielsen ratings, the traditional currency of the television […]

The Buyers: Teen Retail Engagement

Published by Engagement Labs on August 17, 2017
It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. With each passing decade, the buying patterns of teens undoubtedly and unequivocally see a shift alongside the advances in technology. While one day a teen may be into shopping strictly online, another day may […]