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MRWeb

Kantar Analytics Signs Deal to Plug Social Media Gap

Published by Engagement Labs on October 12, 2018
October 11 2018 Kantar’s Analytics Practice has signed a multi-year deal with consumer analytics firm Engagement Labs, to help brands add understanding of word-of-mouth conversations to the incomplete picture offered by social media listening. Launched in May, Kantar Analytics brings together a global network of more than 1500 data scientists, analytics consultants, technologists and data designers from […]
Sports Video Group

Turner Sports Releases Data on Out of Home, Linear Television Viewing

Published by Engagement Labs on October 12, 2018
By SVG Staff Friday, October 5, 2018 – 8:20 am … In Q1 2018 Turner Sports collaborated with Engagement Labs to measure the value of out-of-home audiences for advertisers during NBA on TNT’s coverage. By studying nine NBA on TNT sponsors, results suggest that NBA sponsors receive comparable or, sometimes, better value for out-of-home audiences compared […]
Ad Age

Fever Pitch: Half of Turner’s UEFA Soccer Deals Include Out-of-Home Guarantees

Published by Engagement Labs on October 4, 2018
By Anthony Crupi. Published on October 03, 2018.   … In theory, the combination of live sports, infrequent commercial interruptions and communal viewing should go a long way toward establishing a premium valuation for out-of-home impressions. And while Turner doesn’t have a whole lot of actionable UEFA data on its hands at the moment (the company aired its […]
A.List Daily

Report: PlayStation Tops Online/Offline Sentiment For Consumer Electronics

Published by Engagement Labs on October 2, 2018
BY H.B. DURAN SEP 27, 2018, 01:53PM PDT   Engagement Labs has released its TotalSocial ranking of consumer electronics brands for 2018, revealing that PlayStation climbed to the number one spot for positive consumer conversations. Parent company Sony also made the top ten, rising five spots over last year. Social conversations about a brand are vital […]
MarTech Series

Engagement Labs Releases TotalSocial Ranking of Top Consumer Electronics Brands

Published by Engagement Labs on October 2, 2018
PlayStation and Bose Level Up, while Nintendo and Asus Enter Challenge Mode, According to Analysis of Online and Offline Media Conversations Engagement Labs, an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, released its TotalSocial ranking of the top consumer electronics brands in the US based […]
TWICE

PlayStation Named No. 1 Engaging Brand Thanks To Fortnite

Published by Engagement Labs on October 2, 2018
Strong fanbase moves the social needle Fortnite’s tide rises (most) boats, according to the rankings from one analytics firm. Engagement Labs, which generates analytics based on social-media engagement, released its 2018 TotalSocial ranking of consumer electronics brands, and Sony PlayStation topped the list thanks to a vibrant Fortnite fanbase on that platform. The analysis combines offline […]
Marketing Dive

Arby’s offers free brand-inspired tattoos in ‘sandwiches for life’ promo

Published by Engagement Labs on September 26, 2018
AUTHOR: Erica Sweeney PUBLISHED: Sept. 18, 2018 Dive Insight: By billing its new campaign as giving consumers “sandwiches for life,” but in the form of branded tattoos rather than a lifetime supply of sandwiches, Arby’s is attempting to drum up social media traffic and media attention around the quirky event. Arby’s is also hoping to build brand […]
Footwear News

Converse Is Ready to Rebound After a Streak of Struggles

Published by Engagement Labs on September 26, 2018
By Peter Verry September 26, 2018 Converse has experienced its share of struggles over the past two years — particularly in 2016 when canvas footwear trends lost favor among retro-hungry teens — but industry insiders think the brand can bounce back. Sales for the label dipped more than 20 percent stateside in August, according to senior […]
MediaPost

Commentary: Teen Talk

Published by Engagement Labs on September 26, 2018
by Jack Loechner , Staff Writer @mp_research September 26, 2018 Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. As marketers turn their attention to Gen Z, it pays to know what they’re talking about, especially as a new report from Engagement Labs reveals that they have 35% more product conversations […]
Marketing Dive

Carvana parades cars wrapped in takeout bags around NYC to promote auto delivery

Published by Engagement Labs on September 26, 2018
AUTHOR: Erica Sweeney PUBLISHED: Sept. 24, 2018 Dive Insight: Carvana’s interactive campaign could help the company reach younger consumers as it enters its biggest market to date. Parading cars wrapped in takeout bags around New York City was an attention-grabber, and also provided opportunities to engage with social media-savvy generations. Encouraging passersby to snap, post and hashtag photos […]