In the news

Which beauty brands are tops for social influence?

Published by Engagement Labs on June 19, 2018
Bath & Body Works tops Engagement Labs’ list of the top beauty brands in its latest analysis of social influence. The chain has maintained its No. 1 ranking from December 2017, when Engagement Labs released its last analysis. Coming in at No. 2 is Ulta, a brand that failed to make the top 10 in […]
Marketing Dive

Maybelline’s marketing gets consumers’ lips to do the talking

Published by Engagement Labs on June 18, 2018
Cosmetic lovers have a firmly fixed idea of what their “holy grail” products are. Items such as primer, a makeup sponge or concealer are so essential to their personal beauty routines that they can’t live without them. Just like their customers, beauty brand marketers also have a “holy grail:” a marketing mix modeling strategy that drives […]

Derm Brands Dove, Neutrogena, L’Oreal Among Top Skincare Social Influencers

Published by Engagement Labs on June 15, 2018
Engagement Labs’ TotalSocial® ranking of the top personal care and beauty brands in the US based on social influence show several popular dermatology brands in the Top 10, including Dove, Neutrogena, and L’Oreal. Engagement Labs  is a data and analytics firm that focuses on the entire social ecosystem and its impact on business The analysis […]
Chain Store Age

The beauty retailers best using social media sentiment are…

Published by Engagement Labs on June 14, 2018
Three retail brands are slaying the competition when it comes to using social media to drive their personal care and beauty sales. Bath and Body Works, Ulta and Sephora have claimed the top three spots, when it comes to increasing brand performance through both face-to-face and social media conversations, according to the new “TotalSocial Ranking,” […]
MediaPost

Dick’s Sporting Goods Proves The ‘Noise’ Of Social Media Can Give An Incomplete Signal

Published by Engagement Labs on June 14, 2018
In mid-March, Dick’s Sporting Goods CEO Edward Stack expressed pessimism about his company’s prospects soon after announcing that Dick’s would stop selling assault-style rifles and high-capacity ammunition magazines after the Feb. 14 shooting in Parkland, Fla. He indicated the decision was “not going to be positive from a traffic standpoint and from a sales standpoint,” […]

Battling Amazon: How Target, Macy’s and Kohl’s are driving consumer conversations

Published by Engagement Labs on June 6, 2018
  As any brand communicator knows, Amazon’s impact on the retail industry is undeniable—each and every retailer now competes with the e-commerce giant. And rightfully so, according to new research from Engagement Labs—Amazon dominates consumer conversations, and is the focus of more consumer talk than any other retail brand, which equates to increased sales. In a recent […]
MarTech Series

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Published by Engagement Labs on June 4, 2018
According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement […]

How word of mouth can impact sales

Published by Engagement Labs on May 30, 2018
NEW YORK: Brands that increase their marketing budgets can fuel word of mouth levels, with potentially beneficial effects on sales, according to a study. Koen Pauwels, a marketing professor at Northeastern University, discussed analysis he conducted with Engagement Labs, a research firm focused on word of mouth, at the Advertising Research Foundation’s (ARF) 2018 CONSUMERxSCIENCE […]
Ad Age

Here’s How Starbucks Is Marketing Today’s Training Shutdown

Published by Engagement Labs on May 29, 2018
Starbucks, as you might have heard, is closing thousands of shops Tuesday afternoon for several hours of race, bias and inclusion training. The coffee chain is doing something else on Tuesday, too: A catch-all full-page ad in both The New York Times and the Philadelphia Inquirer, created internally, explaining why it’s temporarily closing and its […]

Several retailers are outperforming Amazon, Engagement Labs’ word of mouth analysis finds

Published by Engagement Labs on May 28, 2018
Amazon’s impact on the retail industry is undeniable – each and every retailer now competes with the e-commerce giant. And, rightfully so, according to Engagement Labs, Amazon dominates consumer conversations, and is the focus of more consumer talk than any other retail brand, which equates to increased sales. In a recent landmark study, Engagement Labs proved […]