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Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

Published by Engagement Labs on January 31, 2018
TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification […]
Forbes

Take Charge Of Your Brand Even When Customers Don’t Seem To Care

Published by Engagement Labs on January 31, 2018
It’s a new year and time for woke brains and new mindsets. Here are a few ways to embolden your “Brand” and help you course-correct or keep your moonshot on trajectory. It’s not “Brand,” it’s community. I have said this before, but if you roll into the Year 2018 still imagining that ‘Brand’ is your logo, […]

In Analysis Of Social Buzz, Telecom Players Find Varied Success

Published by Engagement Labs on January 30, 2018
In a category filled with innovation and interest, wireless carriers and the device makers are finding attention can cut both ways. In its recent analysis of consumer buzz for the wireless industry, Engagement Labs found carriers like T-Mobile and MetroPCS made huge gains when it came to social — both online and offline — incidence, […]

Millennial Men: Beauty Influencers

Published by Engagement Labs on January 22, 2018
Millennial men are gaining influence in categories many might find surprising. According to a study from Engagement Labs, reported in Mobile Marketer, millennial men are “69% more likely than all men to be influencers in the beauty category, and 47% more likely to be influencers in the retail and apparel categories.” Millennial men are even […]

Expedia and Travelocity are soaring high with word of mouth and Social Media conversations

Published by Engagement Labs on January 22, 2018
…While Expedia rose to the top of the list, TripAdvisor fell to number two in the ranking, due to a steep decline in its online and offline influence scores. Engagement Labs defines influence as how well the brand connects with the everyday influencers who have the largest social networks in both the offline and online […]

Online and Offline: Consumer Conversation Trends for the Top Online Travel Agents and Other Travel Sites

Published by Engagement Labs on January 18, 2018
NEW YORK, NY (January 18, 2017) – It’s no secret that Americans love to travel. In fact, direct spending by resident and international travelers in the U.S. averaged $2.7 billion a day in 2016. With such a large and robust market comes increased competition from a handful of online travel agents and top travel sites […]

Online and Offline: Consumer Conversation Trends for the Top Online Travel Agents and Other Travel Sites

Published by Engagement Labs on January 18, 2018
NEW YORK, NY (January 18, 2017) – It’s no secret that Americans love to travel. In fact, direct spending by resident and international travelers in the U.S. averaged $2.7 billion a day in 2016. With such a large and robust market comes increased competition from a handful of online travel agents and top travel sites […]

Online vs. offline: Where travel brands drive the most positive sentiment

Published by Engagement Labs on January 18, 2018
Most online travel sites are generating better brand awareness via consumers’ face-to-face conversations than they are through social media, according to a report from Engagement Labs , which analyzes online and offline conversations for brands. “A common misconception among brand marketers is that what consumers are saying about their brand online is indicative of what […]

TripAdvisor takes a hit, but remains strong online brand

Published by Engagement Labs on January 18, 2018
TripAdvisor fell from the top spot to No. 2 on Engagement Labs’ list of top-performing online travel brands, eclipsed by Expedia. Engagement Labs ranks online travel brands using a combination of social media mentions and conversations among consumers. It first ranked the brands in April 2017, and this week released the top brands from the period of […]

Dilly Dilly: Bud Light Sparks More Than Just An Internet Meme

Published by Engagement Labs on January 15, 2018
For marketers and advertisers aiming to create the next viral sensation, Bud Light’s silly catchphrase, “Dilly Dilly,” is worth a closer examination. How exactly did the brand manage to put the words on the lips of everyone from NFL players to college students? Is there some kind of a secret formula? In a recent interview […]