In the news

  • LEGO brand gets top ranking in social influence
    Published by Engagement Labs on June 24, 2017

    Recent analysis by an engagement firm have revealed that the LEGO brand is a ‘conversation commander’, with significant conversation online and offline about the brand. Markets Insider reveals that the LEGO brand was ranked number one in the toy category, party thanks to ‘the brand’s exceptionally high offline sentiment score’. Toymaker Lego’s ranking as the […]

  • TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations
    Published by Engagement Labs on June 23, 2017

    NEW YORK, NY – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important drivers of brand […]

  • These Are the OTAs People Are Talking About on and off Social Media
    Published by Engagement Labs on June 21, 2017

    NEW YORK, NY (June 20, 2017) – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs’ proprietary TotalSocial data, which continuously measures the most important […]

  • Where data wonks say social media sees the most success for marketers
    Published by Engagement Labs on June 21, 2017

    How does social media best serve brands? It’s a question that’s long lingered over an industry still wrestling with driving results across digital channels, and one that was top of the conversation at the Advertising Research Foundation’s (ARF) Audience Measurement conference in Jersey City, NJ, last week. Several industry experts with a focus on audience […]

  • TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations
    Published by Engagement Labs on June 20, 2017

    Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The analysis finds that the OTA category as a whole performs better in terms of offline (face-to-face conversations) as compared to online (social media). Also, the brands in the OTA category perform better in terms of offline brand […]

  • CPG brands should heed both online, offline social channels
    Published by Engagement Labs on June 7, 2017

    Social media may get all the buzz, but for consumer packaged goods, the everyday, more traditional word-of-mouth marketing may be equally — if not more — important. A new analysis from Engagement Labs finds many consumer packaged goods brands perform much better in offline, face-to-face conversations than they do in online social channels. Both components […]

  • John Lewis tops chart for offline and online engagement
    Published by Engagement Labs on June 6, 2017

    John Lewis has been crowned the best UK retail brand at engaging with its customers both offline and online, by a new analysis tool which measures the most important drivers of brand performance in social media and word of mouth conversations. According to Engagement Labs TotalSocial analysis, John Lewis’ top rank is driven by its […]

  • Top 5 consumer-ranked spirits brands in the US
    Published by Engagement Labs on May 27, 2017

    It’s imperative for brands to create powerful campaigns in order to gain the trust of consumers and drive sales – and as such, the global alcoholic drinks industry boasts some of the biggest spenders on marketing and advertising. To measure the success of this activity, Engagement Labs has ranked leading alcohol brands with its ‘TotalSocial’ […]

  • Heineken Leads Alcoholic Beverages In Social, WOM Impact
    Published by Engagement Labs on May 26, 2017

    Heineken is king among alcoholic beverage brands when it comes to its social media and offline or word-of-mouth (WOM) impact, according to a new ranking from Engagement Labs. The ranking is based on the company’s proprietary TotalSocial data, derived from continuous tracking and measurement of the key online and offline drivers of conversations about brands. […]

  • Heineken named most talked about alcohol brand
    Published by Engagement Labs on May 25, 2017

    Heineken is the top alcohol brand in consumer conversations according to a new study released by Engagement Labs. Engagement Labs’ TotalSocial Rankings measured the volume of conversation, sentiment, influencers, and brand sharing on social media and offline for the top alcohol beverage brands in the United States from March 2016 to March 2017. The Engagement […]