In the news
Ad Age

QVC Gets A Brand Makeover And Lime Lands A CMO: Marketers Brief

Published by Engagement Labs on February 6, 2019
Published on February 06, 2019. Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions toeschultz@adage.com. Procter & Gamble’s Olay did not have a great performance in the widely cited USA Today Ad Meter. But CMO Marc Pritchard is talking up […]
Admap

The power of everyday influencers in driving business outcomes

Published by Engagement Labs on February 4, 2019
Ed Keller, Brad Fay and Matt Dodd Admap Magazine, February 2019   The social media era has placed a spotlight on those celebrity and near-celebrity “influencers” with thousands, even millions of followers on YouTube, Instagram, and other social media platforms, most of them paid to endorse brands. Largely on the strength of these online influencers, […]
MediaPost

American Eagle Invites Gen Z To Direct, Style New Campaign

Published by Engagement Labs on January 28, 2019
by Sarah Mahoney  @mahoney_sarah, January 25, 2019 … American Eagle also owns Aerie, the lingerie brand that’s made big gains by ditching models. It has been a pioneer in the trend of using real women — in a variety of shapes and sizes — in its ads, and was one of the first brands to swear off […]
Agility PR

Value of consumer conversations—the true impact of word of mouth on sales

Published by Engagement Labs on January 28, 2019
by Bulldog Reporter | Jan 28, 2019 Word of mouth has been among the best forms of spreading brand awareness and product recommendations since… well, since any other strategies even existed—and it remains one of the most reliable, according to new research from social data and analytics firm Engagement Labs.   The firm’s new report, published in MIT Sloan Management Review, reveals […]
Agility PR

Engagement Labs Releases TotalSocial Ranking of Top Household Products Brands

Published by Engagement Labs on January 28, 2019
by Bulldog Reporter | Jan 28, 2019 The Tide and Mr. Clean brands joined the top 10 ranking in this report. Tide rose five spots to the number eight spot, primarily from an increase in sentiment, both online and offline. In January 2018, Tide was at the center of a controversy surrounding teenagers eating their Tide pods detergent. The brand’s […]
The Drum

If there’s a recession in 2019, here’s what marketers should do

Published by Engagement Labs on January 21, 2019
By Samuel Scott-21 January 2019 11:33am … Just see this study by Engagement Labs: “there is little to no relationship between the conversations happening on social media versus those that happen in real life.” In my prior column, I highlighted a recent Ebiquity study showing that only 0.67% of Facebook advertising impressions are quality enough to build brands. And […]
MarTech Series

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Published by Engagement Labs on January 14, 2019
Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies   The MIT Sloan article titled “Deriving Value From Conversations About Your Brand,” is based on analytics conducted and authored by three executives of Engagement Labs in conjunction with Koen Pauwels, Professor of Marketing at Northeastern University. The […]
New York Business Journal

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Published by Engagement Labs on January 11, 2019
Jan 10, 2019, 8:00am EST   “MIT Sloan Management Review publishes top quality content, and we are delighted to be able to contribute and join a highly esteemed community of authors and researchers in the fields of business and marketing,” said Ed Keller, CEO, Engagement Labs. “I urge Fortune 500 marketing leaders to read our […]
Marketing Land

Do brand politics impact consumer purchases? It’s complicated.

Published by Engagement Labs on December 10, 2018
Multiple variables may affect how consumers react to brands that take a stand. Greg Sterling on December 4, 2018 at 1:42 pm   … Politics are connected to brand affinity. Engagement Labs found something very different. The company asks people about recent shopping and purchase behavior. It measures online social media sentiment and offline conversations through surveys. […]

Deriving Value From Conversations About Your Brand

Published by Engagement Labs on December 3, 2018
Magazine: Winter 2019 Issue | Research Feature | December 03, 2018 | Reading Time: 13 min Brad Fay, Ed Keller, Rick Larkin, and Koen Pauwels   Research shows that both online and off-line customer conversations drive purchase decisions — but they require separate marketing strategies.   Nordstrom, the Seattle-based retailer, had a memorable 2017. In […]