In the news

Which brands are most successful with everyday influencers?

Published by Engagement Labs on March 1, 2018
Brands that understand who their everyday influencers are, and what topics drive them, tend to be more successful in engaging the audience about their products — and it shows. Social media listening platform Engagement Labs has released its latest edition of its TotalSocial brand awards. The report names the most successful brands who use everyday, […]

Ferrari taps enthusiasm of fan base with new model

Published by Engagement Labs on February 28, 2018
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans. Read the full LuxuryDaily article, here. For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: sales@engagementlabs.com For media inquires contact us at: […]

Which brands most successfully activate consumer influencers?

Published by Engagement Labs on February 28, 2018
According to new research from Engagement Labs, Ferrari and Regions Bank earned top distinction as the brands most successful with everyday influencers—those friends, family and colleagues who frequently and maintain large social networks—both online (via social media) and offline (via face-to-face conversations). The firm’s Brand Awards series is based on its proprietary TotalSocial data, which […]

Disney World, Perdue Chicken ‘Most Loved Brands’

Published by Engagement Labs on February 28, 2018
Disney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs. When consumers love a brand, they don’t just purchase its products and services, they are more likely to recommend that brand, talk about it with friends and engage with its marketing […]

Engagement Labs scores top brands among offline and online influencers

Published by Engagement Labs on February 28, 2018
It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have very little in common — except that they were recently named as the brands most successful in activating offline consumer influencers in the US, by social analytics firm Engagement Lab. It’s part of […]

Ferrari, Regions Bank lead the way in leveraging ‘everyday influencers,’ analysis shows

Published by Engagement Labs on February 27, 2018
Dive Brief: Ferrari and Regions Bank saw the most success with “everyday influencers” — friends who give recommendations and have large social media networks — in 2017, according to results from Engagement Labs’ TotalSocial Brand Awards made available to Marketing Dive. Ferrari leveraged these influencers to most successfully drive conversations offline, followed by Metlife and […]

The nations’s most loved brands of 2017 may surprise marketers

Published by Engagement Labs on February 21, 2018
When you love a brand, you don’t just purchase its products and services—you are more likely to recommend that brand, talk about it with friends and engage with its marketing content, new research confirms. In a recent analysis of more than 500 consumer brands in a variety of categories, Engagement Labs ranked the most loved […]

Hot Trend: Men’s Grooming Products

Published by Engagement Labs on February 12, 2018
The “beauty” industry used to be all about women—but not anymore. What once was called men’s toiletries (shampoo, deodorant, shaving cream, aftershave and cologne) is now the men’s grooming industry. In fact, according to DeWolf Chemical, industry revenues in the U.S. alone for 2016 hit $8.9 billion, a 5% increase from the year before. Specifically, the men’s skin […]

OTAs making it personal

Published by Engagement Labs on February 8, 2018
Expedia has moved to the top in Engagement Labs’ annual ranking of social interaction, driven by strong word of mouth. The study was released as online booking platform Hostelworld reported a 6% increase in bookings for the year, and appointed its first “chief customer officer”. The Engagement Labs’ report saw TripAdvisor fall back from the […]

Tears & Cheers: NBC Sets The Field For A Night Of Consumer Talk

Published by Engagement Labs on February 2, 2018
If we can predict anything about Super Bowl Sunday, it’s that tears will be shed — and we don’t mean by football fans (although that may be true, too). Why? The next episode of NBC’s hit show, “This is Us,” is scheduled to air right after the Super Bowl, and with a much-anticipated conclusion to […]