In the news

  • Sephora Tries A Teeny-Tiny Store Format
    Published by Engagement Labs on July 27, 2017

    While much of the retail world is rattling with declines in traffic and big omnichannel shifts, Sephora is thinking small, opening its littlest store in North America as it explores a new format. Located on Boston’s Newbury Street, the 2,000-square-foot “Sephora Studio” will focus on personal services and digital experiences. And it’s the latest in […]

  • Marketer’s Brief: When Peltz Fights P&G, Google Wins
    Published by Engagement Labs on July 26, 2017

    Here’s another sign that Google wins, no matter the fight: As activist investor Nelson Peltz of Trian Partners pushes his battle for a Procter & Gamble board seat, both are ponying up for paid Google search. People searching the term “P&G” (at least from U.S. and U.K. servers) in the past week are getting ads […]

  • Apple Watch, Bayer, USAA Top Brands With Consumers
    Published by Engagement Labs on July 17, 2017

    Apple Watch is the top brand this year in a year-over-year analysis of 500 consumer brands by Engagement Labs. sIn its TotalSocial Rankings, the company identified the top 10 brands that saw the most improvement with respect to the quality and quantity of consumer conversations. Apple Watch moved up more than 100 spots. Within the […]

  • These 10 brands saw most improvement in social conversation over last year
    Published by Engagement Labs on July 13, 2017

    People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs. The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare brands. Travelocity, […]

  • These 10 brands saw most improvement in social conversation over last year
    Published by Engagement Labs on July 12, 2017

    Engagement Labs ranked the top 10 brands by year-over-year improvement in online and offline social conversation. People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement […]

  • These 10 brands saw most improvement in social conversation over last year
    Published by Engagement Labs on July 11, 2017

    NEW YORK: People aren’t just talking about sexy tech brands on social media. Apple Watch, Bayer, and USAA top the list of brands that saw the most improvement in consumer conversation over the last year, according to a study from Engagement Labs. The top 10 was a mixed bag of tech, consumer, entertainment, and healthcare […]

  • Online and offline WOM rarely match
    Published by Engagement Labs on June 30, 2017

    NEW YORK: Brands typically generate very different levels of word of mouth (WOM) in the digital and physical worlds, according to research published in the latest edition of the Journal of Advertising Research (JAR). Brad Fay and Rick Larkin, two authors from Engagement Labs, aimed to establish whether digital word of mouth – the online […]

  • It’s Time to Solve Influencer Marketing’s Problems
    Published by Engagement Labs on June 27, 2017

    Successful influencer marketing is all about credibility and trust. So it’s ironic that the category is suffering its own integrity issues. The promise of influencer marketing—especially in the era of social media—is its ability to scale the kind of authentic influence people experience offline. These are the trusted conversations and recommendations that occur between people. […]

  • Online Travel Agencies go on summer spending spree
    Published by Engagement Labs on June 26, 2017

    As peak summer sales gets underway, booking sites are fueling an ad boom that shows no sign of slowing. They are battling each other and traditional hotel brands like Marriott and Hilton for pieces of the more than $67.2 billion online U.S. hotel and lodging market – and they are winning: Agencies now control more […]

  • The top OTA brand? It’s TripAdvisor, says one researcher
    Published by Engagement Labs on June 25, 2017

    Using a combination of social media mentions and word-of-mouth conversations among consumers, data and analytics company Engagement Labs has identified the top-performing online travel brands. TripAdvisor came out on top, followed in the rankings by Expedia, Hotels.com, Travelocity, Kayak, Priceline.com and Orbitz. In order to rank the brands, Engagement Labs used its proprietary TotalSocial data, […]