In the news

Subaru Leaps Ahead of Ferrari; They Get You Talking

Published by Engagement Labs on July 27, 2018
Subaru climbs into the top 5 automakers who are driving online and offline conversations with their customers. See why they leaped 8 spots. Subaru is a small automaker, but they are one of the leaders in the auto industry in connecting with their customers. Subaru is one of the best when it comes to loyalty […]

Lamborghini draws most attention among auto brands

Published by Engagement Labs on July 26, 2018
Italian automaker Lamborghini has bolstered its marketing reach and increased its goodwill among influencers, according to a new report by Engagement Labs. The auto brand’s recent announcement of a new SUV helped drive the positive conversation around Lamborghini, landing it in the top spot in Engagement Labs’ TotalSocial automotive rankings. Meanwhile, fellow Italian automaker Ferrari […]
Marketing Dive

Why trolling IHOP isn’t the same as snacking on Papa John’s woes

Published by Engagement Labs on July 26, 2018
Amid a trend in “clapping back” to brand missteps and stunts, competitors must test the water’s temperature before jumping in the social media pool. It seems to be the Golden Era of brands clapping back at each other on social media. When IHOP temporarily changed its name to IHOb in an effort to promote its hamburgers, Wendy’s […]

Engagement Labs Releases TotalSocial® Ranking of Top Financial Services Brands

Published by Engagement Labs on July 16, 2018
Fidelity Retains Top Position and American Express Edges into the Number Two Spot, According to Analysis of Online and Offline Conversations. NEW YORK, NY (July 12, 2018) – Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking […]

Wegmans’ Love Affair with Customers

Published by Engagement Labs on July 15, 2018
Let’s face it: Grocery shopping is a pain. It takes valuable time that could be used more productively elsewhere. It is such a hassle that by the time you are done doing it, there is often little energy left over to prepare the food that you brought home with you. A recent AT Kearney study found that […]
Marketing Land

Report: Social media sentiment not predictive of offline brand outcomes

Published by Engagement Labs on July 13, 2018
Online and offline brand conversations occur in two vastly different ecosystems. The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However a new study from Engagement Labs, appearing in the Journal of Advertising Research, finds online discussions and sentiment are not necessarily predictive of offline brand […]

Want to build a strong online financial brand? Focus offline

Published by Engagement Labs on July 12, 2018
Large financial brands have poured billions of dollars into boosting their online presences. From building online and mobile websites to promoting their products and services on social networks, the world’s strongest financial institutions continuously invest in their brands. But when it comes to valuing the strength of these brands, it’s offline activities that still have […]
Marketing Dive

Engagement Labs Releases TotalSocial® Ranking of Top Telecommunications Brands

Published by Engagement Labs on July 2, 2018
Samsung and Sony Lead in Consumer Chatter with T-Mobile as Top Carrier, while HTC and MetroPCS Lose Signal, According to Analysis of Online and Offline Media Conversations Engagement Labs (TSXV: EL) (OTCQB: ELBSF), an industry-leading data and analytics firm that focuses on the entire social ecosystem and its impact on business, today released its TotalSocial® ranking […]
MediaPost

MPA Introduces New Social-Media Data, Reports High Engagement

Published by Engagement Labs on June 27, 2018
The Association of Magazine Media (MPA) today released its 2018/19 Magazine Media Factbook, which includes a new category of data and charts culled from Magazine Media 360° Social Media Engagement Factor. This year’s edition has expanded by 20%, offering 120 pages of information about the magazine media industry.  The Factbook contains facts and figures derived from […]
Marketing Dive

Arby’s broke records for the world’s largest and smallest ads to promote its switch to Coke

Published by Engagement Labs on June 22, 2018
Dive Brief: Arby’s has officially switched to serving Coca-Cola products at its restaurants nationwide, and to announce the new beverage lineup, the fast-food chain set Guinness World Records for the world’s largest and smallest ads, according to a news release. The brand released a video on its social media channels explaining how the ads were created. The largest […]