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Harvard Business Review

Brands Shouldn’t Believe Everything They Read About Themselves Online

Published by Engagement Labs on October 19, 2018
By: Joe Panepinto OCTOBER 17, 2018   … We think social-sentiment analysis has value as a part of a brand’s consumer intelligence plan, but we have some advice for those using it or about to embark on the journey: React, but don’t over-react.The type of consumers moved to post and share statements about brands (or […]
Marketing Dive

Reese’s #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says

Published by Engagement Labs on October 19, 2018
AUTHOR: Erica Sweeney PUBLISHED: Oct. 15, 2018 Dive Insight: Reese’s Peanut Butter Cups are an iconic Halloween treat, often ranked No. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and […]

Engagement Labs Finds Consumers Living in a “Political Brand Bubble”

Published by Engagement Labs on October 19, 2018
Today’s polarized political environment is increasingly impacting brand marketers, as dramatically illustrated by Nike’s decision to launch a controversial campaign featuring ex-NFL player Colin Kaepernick.  So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash. It appears Nike’s deep understanding of its target market was a […]
Business Leader

Kantar and Engagement Labs Launch New Partnership

Published by Engagement Labs on October 12, 2018
October 10, 2018 at 11:15 am Posted by: Barney Cotton   Focusing exclusively on social media mentions has left brands deaf to half of consumer conversations about their products and services, according to Kantar. Although social media has been ground-breaking in changing the way customers review and recommend brands, offline conversation is still the principal channel […]
Research Live

Engagement Labs And Kantar Analytics Form Partnership

Published by Engagement Labs on October 12, 2018
US – Social intelligence data and analytics specialist Engagement Labs has agreed a multi-year deal with WPP’s Kantar Analytics Practice in the UK. The partnership includes a multi-year licensing agreement for the exclusive rights to sell Engagement Labs’ TotalSocial platform in the UK. In addition to the TotalSocial license agreement, Kantar and Engagement Labs will also […]
MarTech Series

Engagement Labs Inks Multi-Year Deal with Kantar’s Analytics Practice in UK, Unit of WPP

Published by Engagement Labs on October 12, 2018
Kantar Taps Engagement Labs as Partner to Bring Innovative Social Intelligence and Analytics to UK Marketplace   Engagement Labs Inc., the industry-leading data and analytics firm that specializes in social intelligence for leading brands and companies, has announced a new partnership with Kantar Analytics Practice, a unit of WPP, the £15 billion British advertising and public relations conglomerate. […]

Kantar Analytics Signs Deal to Plug Social Media Gap

Published by Engagement Labs on October 12, 2018
October 11 2018 Kantar’s Analytics Practice has signed a multi-year deal with consumer analytics firm Engagement Labs, to help brands add understanding of word-of-mouth conversations to the incomplete picture offered by social media listening. Launched in May, Kantar Analytics brings together a global network of more than 1500 data scientists, analytics consultants, technologists and data designers from […]
Sports Video Group

Turner Sports Releases Data on Out of Home, Linear Television Viewing

Published by Engagement Labs on October 12, 2018
By SVG Staff Friday, October 5, 2018 – 8:20 am … In Q1 2018 Turner Sports collaborated with Engagement Labs to measure the value of out-of-home audiences for advertisers during NBA on TNT’s coverage. By studying nine NBA on TNT sponsors, results suggest that NBA sponsors receive comparable or, sometimes, better value for out-of-home audiences compared […]
Ad Age

Fever Pitch: Half of Turner’s UEFA Soccer Deals Include Out-of-Home Guarantees

Published by Engagement Labs on October 4, 2018
By Anthony Crupi. Published on October 03, 2018.   … In theory, the combination of live sports, infrequent commercial interruptions and communal viewing should go a long way toward establishing a premium valuation for out-of-home impressions. And while Turner doesn’t have a whole lot of actionable UEFA data on its hands at the moment (the company aired its […]
A.List Daily

Report: PlayStation Tops Online/Offline Sentiment For Consumer Electronics

Published by Engagement Labs on October 2, 2018
BY H.B. DURAN SEP 27, 2018, 01:53PM PDT   Engagement Labs has released its TotalSocial ranking of consumer electronics brands for 2018, revealing that PlayStation climbed to the number one spot for positive consumer conversations. Parent company Sony also made the top ten, rising five spots over last year. Social conversations about a brand are vital […]