In the news

How Brands Can Thrive Amid Consumer Distrust

Published by Engagement Labs on August 16, 2019
by Brad Fay, Graeme Hutton The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word “fake” has generally surpassed “trust” as a search term, beginning around the time of the 2016 Presidential election. Marketers and technology companies haven’t helped things, with […]
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Help them do it for the Gram

Published by Engagement Labs on June 24, 2019
The social side of brick-and-mortar retail Tips for brands that want to boost their shareability on social media.   Article ID: 20190609 Published: June/July 2019 Authors: Brad Fay,Ed Keller   When marketers today hear the word “social” or ponder what it takes to be a social brand, they usually think about online media platforms such as Facebook, Twitter, Instagram and Snapchat. […]
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MRI Simmons and Engagement Labs in Word-of-Mouth Deal

Published by Engagement Labs on June 7, 2019
June 7 2019 New York-based consumer insights specialist MRI-Simmons has announced a partnership with New Jersey’s social media metrics specialist Engagement Labs, helping marketers to activate their off-line brand advocates and influencers and ‘seed’ new conversations. The partners aim to uncover links between consumer conversations and specific media audiences, segments and product owner groups. Engagement […]

Online vs offline: How valuable is going viral?

Published by Engagement Labs on June 6, 2019
Published 06/06/2019   ‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts.   Recently, however, businesses have started to question the power of their social media presence. Cosmetics brand Lush made headlines earlier this year after it decided to […]
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The Amazing Brands That Rank Tops In Viral Sharing

Published by Engagement Labs on May 7, 2019
  Posted on May 7, 2019 by Patty Odell   Getting people to talk about your campaign and share it virally is the reward for great marketing.   A new ranking from Engagement Labs looked at close to 500 consumer brands from a wide variety of categories to unearth the most talkworthy marketing campaigns. The ranking is based […]

Which Companies’ Marketing Campaigns Are Sparking Conversation?

Published by Engagement Labs on May 6, 2019
May 6, 2019   Even in the digital age, word-of-mouth still matters and if a brand’s marketing efforts are being talked about, it likely means it’s on the minds of consumers when they are ready to make a purchase decision. Knowing the importance of getting consumers talking about brands, Engagement Labs has released the results [press release] […]
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Allstate, GEICO had most ‘talkworthy’ advertising in 2018 – study

Published by Engagement Labs on May 2, 2019
  by Ryan Smith 02 May 2019   Allstate and GEICO produced the most “talkworthy” marketing in 2018, according to a report by analytics firm Engagement Labs. When consumers are making buying decisions, they talk with family, friends and coworkers. These conversations drive an estimated 19% of purchases, according to Engagement Labs. “One of the best ways for brands […]
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The most talkworthy campaigns: Who’s winning—and what are they doing right?

Published by Engagement Labs on May 1, 2019
  by Richard Carufel | May 1, 2019   Word of mouth is powerful stuff—and even in this digitally driven age, it remains a brand’s best friend. It’s pretty simple: before consumers make buying decisions, they talk with friends, family, and coworkers. These conversations play a crucial role in the decision-making process—and according to new research from Engagement Labs, they […]

Give America some Goya, new survey says

Published by Engagement Labs on April 11, 2019
By Damon Riccio Montvale | Apr 10, 2019 at 7:15 am Food Fella   … It’s official … the results are in and it looks like our friends at Goya Foods are “feeling the love”! According to the second annual Engagement Labs’ TotalSocial brand awards, Goya Foods, the largest Hispanic-owned food company in the United States, was voted […]

Millennials Have Fewer Brand Conversations, Digital Blamed

Published by Engagement Labs on April 8, 2019
by Wayne Friedman , April 4, 2019   Declining exposure to TV commercials is having a negative effect on young consumers talking about products and brands, according to a new study. A study from Engagement Labs, which measures word-of-mouth interactions, says this is increasing due to young consumers cutting the traditional pay TV cord in favor of […]