In the news

MediaPost – Fast Food, Restaurants Top TV Ad Brands For WOM Marketing

Published by Engagement Labs on October 28, 2015
October 28, 2015 by Wayne Friedman, MediaPost In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating. Seven of the top 10 most talked-about brands, based on its TV advertising, are food and restaurant related, according to a new study from word-of-mouth researcher Keller Fay Group. Original article […]

CNBC – McDonald’s lands top spot in new fast food list

Published by Engagement Labs on October 21, 2015
October 21, 2015 by Katie Little, CNBC Getty Images Fast food giving people something to talk about When it comes to buzz, food reigns supreme. “Out of everything we cover, food and dining are the most talked-about things—even more than media and entertainment,” said Ed Keller, president at Engagement Labs and CEO of The Keller […]

Inside EVs – Tesla’s Social Ranking Is Among Top 10 Automotive Brands On Facebook And Twitter

Published by Engagement Labs on October 20, 2015
October 20, 2015 by Mark Kane, Inside EVs Engagement Labs published an interesting comparison of performance of online and offline conversations for car brands in the U.S. using its Value Analytics and Keller Fay’s Talk Track tools. The results for different brands depend on the form of media. Chevrolet Corvette is, for example, high on Facebook but out of […]

Yahoo via CNET – Social media crowns a winner in the Democrats’ presidential debate

Published by Engagement Labs on October 14, 2015
October 14, 2015 by Terry Collins, Yahoo via CNET Democratic presidential candidate Bernie Sanders (left) captivated social media during his debate with frontrunner Hillary Clinton and three other candidates. © Ted Soqui/Ted Soqui Photography/Corbis While political pundits gave former First Lady Hillary Clinton the victory in the first Democratic presidential debate, her main challenger, Bernie […]

The Wall Street Journal – Bernie Sanders Wins Debate on Social Media

Published by Engagement Labs on October 14, 2015
October 14, 2015 by Natalie Andrews, The Wall Street Journal Democratic presidential candidates U.S. Sen. Bernie Sanders (I-VT) (L) and Hillary Clinton shake hands at the end of a presidential debate sponsored by CNN and Facebook at Wynn Las Vegas on October 13, 2015 in Las Vegas, Nevada. — Getty Images When it comes to […]

The Washington Examiner – Trump beats Clinton in debate-night Twitter race

Published by Engagement Labs on October 14, 2015
October 14, 2015 by Gabby Morrongiello, The Washington Examiner Trump’s live tweeting the debate led him to receive more new followers than any of the Democratic hopefuls. (Getty) Donald Trump wasn’t on stage for the Democratic debate Tuesday night, but he still managed to defeat Hillary Clinton in one area. The Republican presidential front-runner’s decision […]

Luxury Daily – Luxury now dominated by social connection, says Future Laboratory

Published by Engagement Labs on October 13, 2015
October 13, 2015 by Jen King, Luxury Daily Photo of VivaLuxury courtesy of Bergdorf Goodman According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting. The Future Laboratory’s “Luxury Index” examines how affluent […]

MediaPost – Some Weak TV-Rated Shows Score Well In Social Media

Published by Engagement Labs on October 12, 2015
October 12, 2015 by Wayne Friedman, MediaPost Traditional TV ratings may be weak for many new broadcast network shows — but many are scoring well when it comes to social media and general word of mouth. New Fox shows have been earning high numbers so far through two weeks of the season in terms of “engagement” […]

Luxury Daily – Tesla, BMW pull ahead in engagement rankings

Published by Engagement Labs on October 9, 2015
October 9, 2015 by Forrest Cardamenis, Luxury Daily Aerial view of Tesla’s Model S German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs. Chevrolet Corvette took the top spot in the two remaining categories—offline word […]

CNBC – What Republicans are missing about millennial voters

Published by Engagement Labs on October 9, 2015
October 9, 2015 by Michael Castillo, CNBC Getty Images Republican presidential candidate Ben Carson (R) takes a selfie with a supporters during a campaign rally at the Anaheim Convention Center September 9, 2015 in Anaheim, California. There’s a huge voting block that experts say Republicans are not leveraging — and if they can get them […]