In the news

The Wall Street Journal – Bernie Sanders Wins Debate on Social Media

Published by Engagement Labs on October 14, 2015
October 14, 2015 by Natalie Andrews, The Wall Street Journal Democratic presidential candidates U.S. Sen. Bernie Sanders (I-VT) (L) and Hillary Clinton shake hands at the end of a presidential debate sponsored by CNN and Facebook at Wynn Las Vegas on October 13, 2015 in Las Vegas, Nevada. — Getty Images When it comes to […]

The Washington Examiner – Trump beats Clinton in debate-night Twitter race

Published by Engagement Labs on October 14, 2015
October 14, 2015 by Gabby Morrongiello, The Washington Examiner Trump’s live tweeting the debate led him to receive more new followers than any of the Democratic hopefuls. (Getty) Donald Trump wasn’t on stage for the Democratic debate Tuesday night, but he still managed to defeat Hillary Clinton in one area. The Republican presidential front-runner’s decision […]

Luxury Daily – Luxury now dominated by social connection, says Future Laboratory

Published by Engagement Labs on October 13, 2015
October 13, 2015 by Jen King, Luxury Daily Photo of VivaLuxury courtesy of Bergdorf Goodman According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting. The Future Laboratory’s “Luxury Index” examines how affluent […]

MediaPost – Some Weak TV-Rated Shows Score Well In Social Media

Published by Engagement Labs on October 12, 2015
October 12, 2015 by Wayne Friedman, MediaPost Traditional TV ratings may be weak for many new broadcast network shows — but many are scoring well when it comes to social media and general word of mouth. New Fox shows have been earning high numbers so far through two weeks of the season in terms of “engagement” […]

Luxury Daily – Tesla, BMW pull ahead in engagement rankings

Published by Engagement Labs on October 9, 2015
October 9, 2015 by Forrest Cardamenis, Luxury Daily Aerial view of Tesla’s Model S German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs. Chevrolet Corvette took the top spot in the two remaining categories—offline word […]

CNBC – What Republicans are missing about millennial voters

Published by Engagement Labs on October 9, 2015
October 9, 2015 by Michael Castillo, CNBC Getty Images Republican presidential candidate Ben Carson (R) takes a selfie with a supporters during a campaign rally at the Anaheim Convention Center September 9, 2015 in Anaheim, California. There’s a huge voting block that experts say Republicans are not leveraging — and if they can get them […]

The Orange County Register – Porsche announces U.S. availability date for 2017 Carrera and Targa

Published by Engagement Labs on October 9, 2015
October 9, 2015 by Leo Smith, The Orange County Register The 2017 911 Carrera 4 and Targa 4 models will be available in the U.S. in April 2016. COURTESY OF PORSCHE Porsche’s more fuel-efficient and powerful 2017 911 Carrera 4 and 911 Targa 4 models are expected to be available in April 2016, the automaker […]

The Associated Press – MSNBC, E! ranked high in social network engagement

Published by Engagement Labs on June 3, 2015
June 3, 2015 Dave Bauder, The Associated Press NEW YORK (AP) — A company that measures the effectiveness of television networks on social media says MSNBC is top-ranked on Facebook and E! Entertainment is best on Twitter. The Toronto-based data firm Engagement Labs ranks networks with a score based on how much material they disseminate […]

USA Today – Which airlines do best on Facebook and Twitter?

Published by Engagement Labs on March 20, 2015
March 20, 2015 by Harriet Baskas, USA Today A new study says American Airlines is the top U.S. airline on Facebook. (Photo: Mary Altaffer, AP) Airlines are right up there with hotel chains and online travel agents as some of the most active companies using social media sites such as Twitter and Facebook to engage with […]