In the news
Financial Post – Podcast: Engagement Labs chairman G. Scott Paterson on serving the Fortune 500
Published by Engagement Labs on May 11, 2016
May 11, 2016 by James West, Financial Post Leon Neal/AFP/Getty Images Engagement Labs analyzes the social media channels of over 100,000 brands. Engagement Labs Inc. (CVE:EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. Original article here.
MediaPost – Millennial Moms Blend Real World, Digital Chats Around Brands
Published by Engagement Labs on May 5, 2016
May 5, 2016 by Thom Forbes, MediaPost It may not surprise you to hear that from 2008 to 2015, Millennial moms’ conversations about brands increased online and decreased face-to-face. What’s intriguing, however, is how small the change has been. Seventy percent of those conversations are still F2F, down from 75%. Voice calls? That’s more a grandma […]
MediaPost – Only Measuring Social Media? You’re Missing A Big Piece Of The Picture
Published by Engagement Labs on May 5, 2016
May 5, 2016 by Brad Fay (Keller Fay Group), MediaPost In marketing circles, social media and the tools available to measure social media are hot topics. As a result, CMOs are making significant investments into strategies designed to reach online audiences and determining the effectiveness of these strategies. As one indicator of the importance, eMarketer estimated […]
Adweek, Social Times – Ted Cruz, Bernie Sanders Gain Engagement Ground (Study)
Published by Engagement Labs on April 29, 2016
April 29, 2016 by David Cohen, Adweek, Social Times Ted Cruz and Bernie Sanders are still trailing in the polls, but they made big engagement moves on Facebook and Twitter, respectively. Data, analytics and insights provider Engagement Labs released its eValue social media measurement tool data for the presidential candidates in April, and its findings included: Original article here.
Business Insider – RANKED: The 10 best fast-food chains on Instagram
Published by Engagement Labs on April 26, 2016
April 26, 2016 by Kate Taylor, Business Insider “Instagram and food are kind of made for each other — I would say it’s the perfect platform for food,” Sonic CMO Todd Smith recently told Business Insider. However, if Sonic wants to successfully turn Instagram likes into fast-food sales, it needs to catch up with the competition. […]
Adweek, Social Times – Which Quick-Service, Casual-Dining Restaurants Are Socially Appetizing?
Published by Engagement Labs on April 25, 2016
April 25, 2016 by David Cohen, Adweek, Social Times In the mood for a quick bite to eat? Data, analytics and insights provider Engagement Labs ranked the top quick-service and casual-dining restaurants by social engagement and word of mouth. Engagement Labs used its eValue social media measurement tool, as well as data from word-of-mouth measurement provider TalkTrack from Engagement Labs-owned […]
Marketing Tech – Why airlines need to better align their social and word of mouth marketing
Published by Engagement Labs on April 20, 2016
April 20, 2016 by Liz Morrell, Marketing Tech (c)iStock.com/anyaberkut KLM and Ryanair come out top on social media when it comes to engagement rankings for airlines serving the UK, according to a new report. Meanwhile Emirates is one of the most powerful for offline word of mouth conversations. The rankings, by technology and data company Engagement […]
Luxury Daily – Top 10 luxury brand multichannel efforts of Q1
Published by Engagement Labs on April 14, 2016
April 14, 2016 by Jen King, Luxury Daily Ben Stiller as Zoolander with Penelope Cruz for Vogue February 2016 As marketing verticals continue to condense, brands have output experiential efforts bridging the physical and digital. Proving that there is no campaign housed solely on social or in-store any longer, brands worked to tie together the channels […]
Adweek, Social Times – What Are the Top 50 Colleges on Facebook, Twitter?
Published by Engagement Labs on April 8, 2016
April 8, 2016 by David Cohen, Adweek, Social Times Baylor University graduated at the top of Engagement Labs’ eValue class for Facebook, while the University of Wisconsin-Madison was the Twitter valedictorian. Engagement Labs released its lists of the top 50 colleges and universities on Facebook and Twitter based on its proprietary eValue score. The entire list appears below, but the top five […]
Denver Business Journal – Colorado university students not leaders when it comes to using social media
Published by Engagement Labs on April 7, 2016
April 7, 2016 by Ben Miller, Denver Business Journal HUSTVEDT | WIKIMEDIA When it comes to using social media like Facebook and Twitter, students at Colorado’s two major universities aren’t anywhere near the leading U.S. campuses. According to a new report issued by technology and data company Engagement Labs of Toronto, Canada, no Colorado university ranks […]