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Bulldog Reporter

Score a goal by leveraging soccer fans for marketing and brand engagement

Published by Engagement Labs on October 28, 2022
  The fall is ripe with marketing opportunities: holiday shopping, MLB playoffs, NFL season kicking off and NBA and NHL seasons underway. But this fall, a big opportunity is falling into marketers’ laps—the highly anticipated FIFA Men’s World Cup. This 64-game soccer tournament kicks off on Sunday, November 20th from Qatar and presents big opportunities for brand […]
Bulldog Reporter

Top 20 TotalSocial Movers and Shakers: Which sectors had the most improved consumer conversations?

Published by Engagement Labs on September 6, 2022
  The TotalSocial “Movers and Shakers” are consumer brands that showed the most improvement over the past year in driving the quantity and quality of consumer conversation—offline and online. The brands on our “Movers and Shakers” lists are very diverse. The top 20 is comprised of brands from technology, dining, beauty and personal care, household products, beverages, […]

TVB Releases Two New Media Usage Studies

Published by Engagement Labs on May 4, 2022
By RBR-TVBR – May 4, 2022 TVB, the television advertising sales advocacy organization, has released two new media research studies chock full of insight on media’s impact on consumers, and what this means for marketers seeking to connect with them in the best way. The TVB 2022 American Conversation Study, conducted by Engagement Labs, examines media’s influence on word […]

These Brands Got the Most Love in Word-of-Mouth Conversations in 2021

Published by Engagement Labs on April 5, 2022
2020’s most loved brands in online and offline conversations each dropped down a spot last year, replaced by American Family and Carter’s, respectively. Here’s how other brands fared in an analysis [press release] of top brands by Engagement Labs. In examining more than 650 US consumer brands across various industry sectors and categories, the rankings of the […]

Beauty And Personal Care Lead Most Loved Brands Rankings

Published by Engagement Labs on March 11, 2022
    KELLY KOVACK, MARCH 11, 2022 | MARKETING TREND   … “This year’s TotalSocial Most Loved Brands exhibit the vital consumer emotional connection with brands and demonstrates how the brand marketers have built and found opportunities even during the past two years of pandemic,” said Steven Brown, President of Engagement Labs. “Brand love has been a major […]
Bulldog Reporter

Consumers reveal their most loved brands, based on both online and offline sentiment

Published by Engagement Labs on March 11, 2022
    by Richard Carufel | Mar 11, 2022 | Public Relations   Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics. Carter’s, the retailer of children’s apparel ranks first while […]

Beauty and Personal Care Brands Dominate in Engagement Labs’ Fifth Annual Ranking of America’s ‘Most Loved’ Brands

Published by Engagement Labs on March 7, 2022
The most positive offline and online conversations with top rankers include Dove, Mary Kay, Clean and Clear and Clinique. Beauty and personal care brands have dominated Engagement Labs’ fifth annual ranking of America’s most loved brands. The most positive offline and online conversations with top rankers include Dove, Mary Kay, Clean and Clear and Clinique. The analysis […]

Carter’s, American Family Insurance Deemed Most Positively Talked About Brands

Published by Engagement Labs on March 6, 2022
by Tanya Gazdik, March 6, 2022   Carter’s ranks first, while Trader Joe’s moved down to the second top spot of the list of brands most positively talked about in offline conversations, according to Engagement Labs. American Family Insurance and Great Value, a Walmart brand, also switched places for the top positions for the most loved […]
Luxury Daily

Digital advertising drives more awareness than paid social: report

Published by Engagement Labs on January 6, 2022
December 15, 2021 | By KATIE TAMOLA Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs. The study, commissioned by G/O Media, focusing on tech and beverage brands, found that digital advertising surpassed paid social advertising on Facebook in terms of conversions. […]

Digital display drives more brand conversations than paid social

Published by Engagement Labs on December 15, 2021
15 DECEMBER 2021   DIGITAL MEDIA EFFECTIVENESS DIGITAL MEDIA RESEARCH Digital display ads contribute significantly more than Facebook to both offline and online volume of conversations for marketers, new research says. Key findings A study commissioned by media holding company G/O Media, whose brands include The Onion and Gizmodo, and conducted by Engagement Labs, looked at ten leading brands (five each in the tech and […]