In the news

  • Southwest Airlines Flies Highest in Consumer Ratings
    Published by Engagement Labs on September 12, 2017

    Airlines live and die by word of mouth, research shows. And lately, that word of mouth on social media and offline has been mostly bad — with one bright spot on the horizon, which is Southwest Airlines. The airline ranked No. 1 in a study released today by Engagement Labs. The numbers, tallied under the […]

  • Study: Millennial men have growing social influence in beauty and retail
    Published by Engagement Labs on September 8, 2017

    Brief: Millennial men are now recommending beauty, retail and household products more than other generations and millennial women. A study by social analytics and technology company Engagement Labs made available to Mobile Marketer found that this group is 69% more likely than all men to be influencers in the beauty category and 47% more likely […]

  • What Millennial Men Want From Retailers Now
    Published by Engagement Labs on September 7, 2017

    There’s a number of new reports, some released this morning, about the elusive millennial man (ages 20-35) and what motivates him. As millennial men age, their tastes evolve. Millennials are now the largest age cohort in the U.S. population and how they change as they get older has a big impact on American retailers. The […]

  • Which brands topped the social media Movers and Shakers list in 2017?
    Published by Engagement Labs on September 5, 2017

    It does seem that new products and those within sectors such as technology that are considered to be the “hottest” are the ones consumers are talking about most. However, this is more of a myth than fact. New York-based data, analytics, and insights company Engagement Labs has identified the top 10 brands that saw the […]

  • Meet Canvs: The Company Turning Your Emojis And Hashtags Into Emotions
    Published by Engagement Labs on August 24, 2017

    Earlier this year, when HBO released the trailer for the much-anticipated seventh season of Game of Thrones, 266,598 fans commented on Facebook. During the This Is Us finale earlier this year, there were 70,258 tweets sent out about the tear-jerking Pearson family. But when it comes to Nielsen ratings, the traditional currency of the television […]

  • The Buyers: Teen Retail Engagement
    Published by Engagement Labs on August 17, 2017

    It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. With each passing decade, the buying patterns of teens undoubtedly and unequivocally see a shift alongside the advances in technology. While one day a teen may be into shopping strictly online, another day may […]

  • Who’s Winning the Back-to-School Buzz?
    Published by Engagement Labs on August 15, 2017

    Many are under the assumption that the younger generation is greatly influenced by the digital world. However, retailers catering to the teen market aren’t drumming up the amount of buzz one would expect online. According to Engagement Labs TotalSocial® rankings on the top performing teen retailer brands in the U.S., consumers are talking more about […]

  • Offline Word Of Mouth Best For Teen Marketing
    Published by Engagement Labs on August 14, 2017

    Most consumers continue to look to their peers for face-to-face advice and recommendations about their favorite brands, impacting their purchase decisions, says a new Engagement Labs report on the “Leaders in Social Influence.” Assuming that the younger generation is greatly influenced by the digital world, though, retailers catering to the teen market aren’t drumming up […]

  • Old Navy, H&M Generate Social Buzz as B-t-s Season Peaks
    Published by Engagement Labs on August 11, 2017

    As the back-to-school shopping season begins to peak, the latest social media buzz puts Forever 21, H&M and Old Navy as the most talked-about brands. And in terms of the volume of social media chatter, mass market retailers also performed well. But the research also revealed the growing importance of off-line conversations. According to the […]

  • Study: Teen retailers see more offline engagement than online
    Published by Engagement Labs on August 7, 2017

    Dive Brief: Teen retailers, although marketing to a digitally savvy crowd, get more consumers talking about their brand offline (in face-to-face conversations) than on social media platforms, according to a study by Engagement Labs that was emailed to Retail Dive. Old Navy, H&M, Forever 21, Hollister, American Eagle Outfitters, Hot Topic, Express, Abercrombie & Fitch, […]