In the news

Shoppers Around the Globe Turn to Social Media For Purchase Inspiration

Published by Engagement Labs on March 26, 2018
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases, according to a study from PwC [pdf]. The survey, conducted among 22,000 consumers in 27 territories, also found many turning to retailer websites and price comparison websites. While various website types do provide inspiration for […]

Social Media Myopia: What Brands Miss In The Gun Debate

Published by Engagement Labs on March 21, 2018
With tens of thousands of young activists making their signs for this weekend’s March For Our Lives, many protesting both the National Rifle Association and what they perceive as government reluctance to take a tougher stance on gun laws, many brands are likely weighing how—or if—they can chime in. Based on what’s happened to Dick’s […]

The NRA is struggling as brands benefit from dissociating in wake of mass shooting

Published by Engagement Labs on March 20, 2018
The gun club stands to lose a lot as brands distance themselves, research suggests. It’s official: Support for the National Rifle Association is dropping—quickly. In the month since 17 students were murdered by a gunman at Marjory Stoneman Douglas High School in Florida, many brands have done their best to distance themselves from the institution. Big names […]

What Furniture Retailers Can Learn From Wegmans Food Markets

Published by Engagement Labs on March 20, 2018
Wegmans Food Markets, the Rochester-based regional grocery chain with just over 90 stores and reported $8.3 billion in sales, is more than just a good place to shop and work. It is hands down the most beloved supermarket in the country among its customers and employees. It’s a shop that POPs! If you’ve never had […]

Standing Up to the NRA: Good or Bad for Business?

Published by Engagement Labs on March 16, 2018
Many consumers are fed up with the NRA and are letting big corporations with ties to the gun lobby know it. Dick’s Sporting Goods and MetLife are among the companies choosing to dissociate themselves. Brad Fay, Chief Commercial Officer and Data Scientist at Engagement Labs, explains why standing up to the NRA is good for […]

Which OTAs Are Tops on Social? See How They Rank

Published by Engagement Labs on March 7, 2018
NEW BRUNSWICK, NJ—How’s your social media game? Interacting with followers, fans and friends on the various digital platforms can help to drive conversions for travel companies. With that in mind, Engagement Labs has released its TotalSocial rankings of the most social OTAs. Digging into the data can help marketers further understand what tactics are working […]

Being a great place to work makes Wegmans a great place to shop, notes Forbes article

Published by Engagement Labs on March 6, 2018
It’s seems like every week, Rochester, N.Y.-based Wegmans Food Markets receives an award or recognition for being a wonderful place to work and shop. Pamela N. Danziger, a market researcher and the author of several books on retailing and consumer behavior, observes in her recent article on Forbes.com that these two traits are inseparably interrelated. […]

Why Wegmans Food Markets Gets The Love Of Customers

Published by Engagement Labs on March 3, 2018
Wegmans Food Markets, the Rochester-based regional grocery chain with just over 90 stores and reported $8.3 billion in sales, is more than just a good place to shop and work. It is hands down the most beloved supermarket in the country among its customers and employees. If you’ve never had a Wegmans shopping experience, it […]

MarTech Today: Adobe Target’s new mobile tools, the FTC’s PrivacyCon & stopping click fraud

Published by Engagement Labs on March 1, 2018
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Adobe Target gets some new tools for mobile marketing Feb 28, 2018 by Barry Levine A Visual Experience Composer and a visual QA make it easier for non-technical users […]

Engagement Labs scores top brands among offline and online influencers

Published by Engagement Labs on March 1, 2018
It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have very little in common — except that they were recently named as the brands most successful in activating offline consumer influencers in the US, by social analytics firm Engagement Lab. It’s part of […]