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ZDNet

Your best loved brands, but where is tech?

Published by Engagement Labs on March 6, 2019
  Only two tech brands are included in the list of most loved brands, according to a new report. By Eileen Brown for Social Business | March 6, 2019 — 20:25 GMT (12:25 PST) | Topic: Social Enterprise   Generating positive brand experiences that consumers are eager to talk about with friends and family, both offline and online, ensures companies place in […]
Agility PR

New report ranks top brand leaders in activating influencer conversations

Published by Engagement Labs on March 4, 2019
  by Bulldog Reporter | Mar 4, 2019   … The firm’s Most Loved Brands rankings was released earlier in February based on net sentiment, and over the next several weeks, Engagement Labs will announce awards for the highest scoring brands in each of the remaining TotalSocial categories. The brands that were most successful with everyday influencers are those with […]
Abasto

Goya Commits To Donate 200 Metric Tons Of Food To The People Of Venezuela

Published by Engagement Labs on February 28, 2019
… “We unite with our brothers and sisters in Venezuela to bring nourishing food during a time of desperate need,” said Bob Unanue, President of Goya Foods. “I commend the support of the United States and other countries, private and public entities, and individuals who are also working diligently to ensure that the people of […]

Selling TV Viewing Outside The Home

Published by Engagement Labs on February 20, 2019
  by: Brad Adgate, Contributor Brad Adgate is an Independent Media Consultant   … Advertisers and agencies, though, are reluctant to include out-of-home viewing when negotiating with the networks. Barry Lowenthal, the CEO of the Media Kitchen, says the networks want to count out-of-home viewing since it benefits them. But he says that out-of-home viewing […]
Marketing Dive

Subaru extends new ads with tie-ins for popular TV shows

Published by Engagement Labs on February 19, 2019
AUTHOR: Erica Sweeney | PUBLISHED: Feb. 19, 2019 … Subaru is also the latest auto brand to embrace higher-quality product placements and in-show partnerships, with its integration with the CBS, TBS and TNT shows. In another example, Range Rover recently teamed up with Hulu on a futuristic car that appears in the streaming platform’s series “The First.” As the demand […]
Agility PR

The nation’s most loved social brands according to consumer conversations

Published by Engagement Labs on February 18, 2019
  by Bulldog Reporter | Feb 18, 2019   Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data and analytics published this […]
WARC

Everyday influencers can build brand equity

Published by Engagement Labs on February 7, 2019
News, 08 February 2019   A fascination with paid influencers has meant that marketers often overlook the opportunity to cultivate strategies that would put the power of “everyday influencers” to work on their behalf, according to three influential US industry figures. Writing in the current issue of Admap, Ed Keller and Brad Fay, CEO and […]
New York Business Journal

The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations

Published by Engagement Labs on February 7, 2019
  NEW YORK, Feb. 7, 2019 /PRNewswire/ — Brand evangelism is the holy grail of brands. Consumers cause their friends and family to buy things when they recommend and talk positively about the brands they love. On average, 19 percent of all consumer purchases are driven by these kinds of consumer conversations, according to Engagement Labs data […]
Customer Think

The Nation’s Most Loved Social Brands Revealed Through Consumer Conversations

Published by Engagement Labs on February 7, 2019
  American Family tops the list of most loved brands being talked about during online conversations. AmFam continues its #DreamFearlessly marketing campaign that goes beyond TV commercials, but in real lives: from high school sports sponsorships, fan vote contests, scholarship programs to regional “Big Dream” gatherings. While, Clean & Clear ranked second for its high sentiment […]
Global Cosmetic Industry Magazine

Consumers Can’t Stop Talking About These 8 Brands

Published by Engagement Labs on February 7, 2019
February 7, 2019   Fans of Mary Kay and Burt’s Bees are Tweeting, ‘Gramming and sharing the love; meanwhile, when it comes to offline word of mouth, L’Oréal devotees are spreading the cosmetic gospel.   The companies were among the beauty and personal care brands recognized by Engagement Labs as Most Loved Brands. Engagement Labs analyzed more […]