In the news

Skift – These Are the Most-Talked-About Hotel Brands Online and Offline

Published by Engagement Labs on March 18, 2016
March 18, 2016 by Deanna Ting, Skift Business students in a social media management course. University of Salford Press / Flickr Smart hotel brands are upping their content marketing game on social media channels to generate more conversations online and off. — Deanna Ting When it comes to social media marketing and consumer engagement, Hilton […]

Travel Pulse – How Do Top Hotel Brands Rank on Social Media, Offline?

Published by Engagement Labs on March 10, 2016
March 10, 2016 by Patrick Clarke, Travel Pulse Photo courtesy of Thinkstock Hilton Worldwide is making its mark when it comes to social media and word-of-mouth performance. According to the latest U.S. hotel rankings from Engagement Labs, Hilton’s flagship brand, Hilton Hotels & Resorts, ranks first in both Instagram and offline word of mouth performance. What’s more, […]

Financial Post – Podcast: Engagement Labs’ Bryan Segal on getting a piece of the growing pie in social media advertising

Published by Engagement Labs on March 8, 2016
March 9, 2016 by James West, Financial Post James West is an investor and the author of the Midas Letter, an investing research report focused on small cap stocks. The views expressed on this podcast are his own and are presented for general informational purposes only — they should not be construed as advice to […]

Adweek – These Are the Oscar Ads and Moments Viewers Paid Attention to the Most at Home – People loved Leo’s win and Kohl’s ads

Published by Engagement Labs on February 28, 2016
February 28, 2016 by Tim Baysinger, Adweek Lady Gaga’s chilling performance drew the best response from viewers. Getty Images It may not have won Best Original Song, but Lady Gaga’s show-stopping performance of “Til It Happens to You” from The Hunting Ground documentary was the top moment during a politically charged Oscars Sunday night. According […]

People – Grammys By the Numbers: 19 Performances, 83 Categories and 23.7 Million Viewers

Published by Engagement Labs on February 16, 2016
February 16, 2016 by Lindsay Kimble, People Kendrick Lamar Music’s biggest night is officially over: The Grammys have all been handed out, Gaga has shed her Bowie hair and we’ve already started the countdown to Adele‘s domination in 2017. Before we move on to a palate of new tunes, however, let’s break down Monday night’s Los […]

Adweek – These Brands and Artists Won the Grammys on Social Media – People Magazine, Hyundai, Gucci are tops

Published by Engagement Labs on February 16, 2016
February 16, 2016 by Chris Ariens, Adweek Lady Gaga partnered with Intel for her David Bowie tribute at the 2016 Grammy Awards. Intel While Kendrick Lamar and Taylor Swift were the big winners at the 58th Annual Grammy Awards last night, the two mega-stars were not the most popular on social media, at least according […]

POLITICO – Hillary Clinton’s secret weapon: John Lewis

Published by Engagement Labs on February 15, 2016
February 15, 2016 by Patrick Temple-West, POLITICO Hillary Clinton looks on as Rep. John Lewis speaks on her behalf at a get-out-the-caucus event on February 14 in Las Vegas. | Getty After dealing her 2008 campaign a crushing blow, the Georgia congressman is going pedal-to-the-metal for her this time around. LAS VEGAS — In 2008, […]

Yahoo! Finance (Benzinga) – Super Bowl Ads Measured In Social Media Mentions

Published by Engagement Labs on February 9, 2016
February 9, 2016 by Laura Brodbeck, Benzinga With arguably one of the biggest nights for advertising over, brands that paid billions to air a commercial during the Super Bowl are raking in the data to see whether their ads were successful. While things like brand recognition and the desire to buy new products will take […]

Adweek – 5 Super Bowl Advertisers That Nailed Their Instagram Marketing

Published by Engagement Labs on February 8, 2016
February 8, 2016 by Lauren Johnson, Adweek Instagram Instagram reps today said that 38 million people engaged with the app’s Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications channel for consumers—and marketers are meeting them there. So how did Big Game advertisers do on the Facebook-owned […]

Forbes – Super Bowl 50 Ad Wars: Social Media Reveals The Big Winners – And Losers

Published by Engagement Labs on February 8, 2016
February 8, 2016 by John Archer, Forbes You might have noticed that there was something of a ‘battle royale’ on your TV screens last night. It’s estimated that more than 100 million Americans tuned in to watch 46 companies try to win hearts, minds and wallets by splurging between $4.5 million and $5 million on 30 […]